Sunday, 2 November, 2008 2:16 PM
Chevy and CMA Celebrate Cars and Country in Annual
by Ron Strong
Atkins and the Chevy Silverado in the 2009 Chevy and CMA Country
2008 CMA Close Up News Service
Whether you're talking
about your favorite music or your favorite ride, the look is an
important part of the equation. Chevy, in collaboration with CMA,
has made this clear throughout the five years it has issued its
"Year in Country Music" calendar, and with its 2009 edition
the point is made more vividly than ever.
As with the previous
versions, this year's Chevy and CMA Country Music calendar matches
an array of Chevy's popular cars, trucks and SUVs with some of the
hottest stars in Country Music, along with comments from each artist
about the ways in which Chevy vehicles have become a part of their
Four CMA Awards nominees
are included in the calendar alongside 2009 Chevy vehicles: Jason
Aldean, shown on a country road with a Dark Gray Corvette ZR1; Rodney
Atkins, with his son Elijah near a neighborhood baseball diamond
and a Dark Blue Half-Ton Crew Cab Silverado; Lady Antebellum, hanging
with a Victory Red HHR SS Turbocharged beneath a vast blue sky and
a somewhat smaller green umbrella; and James Otto, parked outside
of a nightclub on Beale Street in Memphis, strumming his guitar
while leaning against the grille of a Greystone Metallic Avalanche
"Silverado is built
for American families," said Atkins. "The same people
I'm singing songs to. These are my people. Chevy is constantly working
on things that cater to an American way of life."
"Chevys have always
been like an Otto family tradition," Otto added.
Other participants include
Jypsi with a Summer Yellow Aveo5 and a Red Cobalt SS Turbo Coupe;
Heidi Newfield, who first learned to drive in a Chevy truck, with
a Gray Metallic Traverse LT, one of Chevy's most anticipated vehicles
of the year; Joe Nichols with a White Diamond Tahoe LTZ; Rissi Palmer
with a Dark Gray Malibu LTZ; Phil Stacey with a Black Impala SS;
Chuck Wicks, who was surrounded by Chevy trucks during his childhood
on a potato farm, with a Silver Camaro; and NASCAR icon Dale Earnhardt
Jr. with a Black Camaro.
As in previous Chevy
calendars, there's a lot of Nashville in these images, but for the
first time photographer Ron Strong widens the frame by going on
location as well in Austin, Texas; Charlotte, N.C.; Grand Junction,
Colo.; and Memphis, Tenn.
In another new twist,
Chevy is previewing a digital version of the calendar at www.CMT.com
and will follow by allowing visitors to check out product information,
download screen savers, see additional images, watch videos and
behind-the-scenes footage from calendar photo shoots, with updates
offered each month, at www.Chevy.CMT.com.
Physical versions of the calendar will be distributed to more than
two million subscribers as inserts in issues of CMA Close Up, Country
Weekly, NASCAR Illustrated, People and Progressive Farmer, as well
as at auto shows, NASCAR races, radio stations that cover the CMA
Awards through Premiere Radio Networks and various Chevy events.
"Chevy is pleased
to partner with CMA and great Country Music artists to create the
fifth annual Chevy Country Music Calendar," said Kim Kosak,
Chevrolet General Director, Advertising, Sales Promotion. "This
year, for the first time, we're extremely excited to offer the calendar
in a digital format, with the help of CMT.com. We know that Country
Music fans will love the opportunity to interact digitally with
their favorite calendar artists and go behind-the-scenes and hear
everyday life stories from them. We're especially excited to feature
four of the five artists nominated for New Artist of the Year at
this year's CMA Awards. It's sure to be an entertaining night."
"CMA has enjoyed
a very successful and widespread relationship with Chevrolet for
more than two decades and the release of the fifth annual Chevy
Country Music Calendar proves that our relationship remains strong,"
said CMA CEO Tammy Genovese. "Chevy is a perfect partner to
help CMA as we continue to connect our industry with our fans. The
2009 calendar features many of today's hottest Country stars including
several current CMA Awards nominees. The calendar's distribution
is close to 3 million outlets and the new digital interactive format
on CMT.com is exciting and a great way to reach beyond our core
"The addition of
Chevy's digital calendar is a great opportunity to make the calendar
interactive and really bring the fans into the mix with more content
than ever before," added Martin Clayton, VP and GM, CMT.com.
"We're thrilled that CMT.com is the calendar's exclusive digital
home, and is readily accessible to the hundreds of thousands of
fans that visit our site daily for their Country Music fix."
"The 42nd Annual
CMA Awards" will be held Wednesday, Nov. 12 at the Sommet Center
in Nashville, Tenn. The three-hour gala will be carried live by
the ABC Television Network from 8-11 PM/EST, 7-10PM/CST.
Brad Paisley and Carrie Underwood will co-host the CMA Awards and
perform. Trace Adkins, Brooks & Dunn, Kenny Chesney, the Eagles,
Alan Jackson Kid Rock, Lady Antebellum, Miranda Lambert, George
Strait, Sugarland, Taylor Swift, Keith Urban, The Wailers and others
will perform on Country Music's Biggest Night. Visit www.CMAawards.com
Tickets for the CMA Awards
are on sale now and can be purchased at www.ticketmaster.com;
(615) 255-9600; or at the Sommet Center box office, 501 Broadway
(corner of Fifth Avenue and Broadway in Nashville). Ticket prices
begin at $110 for Upper-level; $327.75 for Club-level; and $382.50
for Lower-level. Prices include sales tax but exclude applicable
Fans can order the official
CMA Awards Program book and merchandise including long and short
sleeved T-shirts, hats, a vest, a mug and a commemorative Hatch
Show Print Poster on the
www.CMAawards.com online store.
"The 42nd Annual
CMA Awards" is a production of the Country Music Association.
Robert Deaton is the Executive Producer. Paul Miller is the Director.
David Wild is the writer. The special will be shot in high definition
and broadcast in 720 Progressive (720P), ABC's selected HDTV format,
with 5.1 channel surround sound. Premiere Radio Networks is the
official radio packager of the CMA Awards, including a stereo-radio
simulcast of the gala event. American Airlines is the official airline
of the 2008 CMA Awards. Chevy: The Official Ride of Country Music.
Mary Kay is the Official Beauty Sponsor of the 2008 CMA Awards.
by Ron Strong
Newfield with the Chevy Traverse in the 2009 Chevy and CMA Country
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