Sunday, 17 May, 2009 1:08 PM
CMA Announces Exciting Developments Ahead for
CMA Music Festival
credit: Amanda Eckard / CMA
Daytime Stages at Riverfront Park will be free and open to the public
during CMA Music Festival, June 11-14, 2009.
2009 CMA Close Up News Service
Leaders of CMA, the Metro
Government of Nashville and the Nashville Convention and Visitors
Bureau (NCVB) assembled at the historic Metro Courthouse in March
to unveil exciting new plans for CMA Music Festival. Among the most
important changes revealed at the press conference were the addition
of a new stage on the Public Square in front of the Courthouse and
free public access for the first time to the concerts at Riverfront
"We have always
enjoyed a great relationship with the City, but this takes our partnership
to a whole new level," said CMA CEO Tammy Genovese. "We
are now able to offer the residents of Nashville and the surrounding
communities even more opportunities to access free music, family-friendly
activities and more. CMA Music Festival is the best entertainment
experience of its kind and now it can be enjoyed by more people
than ever before."
"Nashville is Music
City and the CMA Music Festival, which draws tens of thousands of
music fans from across the world, is an important part of that identity,"
said Nashville Mayor Karl Dean. "With the additions to the
Festival this year, this world-class event will be more accessible
than ever to our local residents. I look forward to looking out
the window at the Courthouse and seeing music fans from Nashville
and abroad enjoying two of our city's greatest amenities - the Public
Square and Riverfront Park."
"CMA is definitely
on the right track and their timing couldn't be better," said
Butch Spyridon, NCVB President. "While they are already successful,
they are looking for ways to broaden the event, extend the stay
of our visitors and reach out to include the local community. More
music and more value will do all of those things. Great 'free' music
and more money for our schools."
This area at the Public
Square, known as the Music City Zone and programmed by the NCVB,
will provide residents and visitors an opportunity to enjoy the
breadth and diversity of musical styles found in Music City, free
"Adding the Music
City Zone gives us a chance to showcase even more local stars and
gives us an opportunity to broaden the styles of music that are
readily available any day in this city," said Spyridon.
CMA has also waived admission
charges for the daily concerts at Riverfront Park, which feature
many of today's most popular performers on stage with longer sets.
"We feel like this
is an undeniable value for everyone who loves great music,"
said Steve Moore, CMA Board President and Chairman of the CMA Music
Festival Steering Committee. "With the state of the economy,
families are belt-tightening and going without. We don't want them
to go without great, free family entertainment this summer. And
this is it."
The Festival is not only
fun for the entire family but beneficial to the City of Nashville
- in 2008, the NCVB estimated that the event generated $22 million
in direct visitor spending.
This year's Festival
will also allow residents of Middle Tennessee and visitors to support
music education beyond the cost of their Festival ticket purchase.
CMA donates half the net proceeds of the Festival to Metro Nashville
Public Schools (MNPS) through its Keep the Music Playing (KTMP)
program. The Nashville Alliance for Public Education (NAPE) will
be collecting new and "gently used" band instruments to
be provided to students in need. The instruments can be dropped
off during the Festival in the Dr Pepper-McDonald's Family Zone.
"If you have a clarinet
in the closet or a trumpet in a trunk, dust it off and bring it
to us so we can 'Keep the Music Playing' in Nashville public schools,"
said Pam Garrett, NAPE Executive Director. "One instrument
can have a huge impact on the life and future of a child and your
donation of a gently used band instrument can make a difference."
As an incentive, McDonald's
is offering a free Extra Value Meal to the first 500 Festival attendees
who donate a musical instrument. "We're glad to be able to
help CMA with this program," said Ted Bertuca Jr., a local
McDonald's owner. "Music is an important part of our public
education and we applaud those who donate used instruments for these
Lending their talents
to the cause is an exceptional lineup of artists, including Trace
Adkins, Jason Aldean, Rodney Atkins, Dierks Bentley, Brooks &
Dunn, Luke Bryan, Julianne Hough, Jamey Johnson, Lady Antebellum,
Jack Ingram, Miranda Lambert, Martina McBride, Reba McEntire, Montgomery
Gentry, Jake Owen, Brad Paisley, John Rich, Taylor Swift, Lee Ann
Womack, Zac Brown Band and more to be announced.
and guest appearances are a hallmark of the Nightly Concerts on
the VAULT Concert Stage at LP Field. The excitement will be filmed
for a network television special on ABC - which, in another first,
will expand from two hours to three to include even more high-wattage
performances. The special, which airs later this summer, is a primetime
postcard inviting the nation to experience the music and hospitality
Nashville is known for.
As the footprint of the
Festival grows, so does CMA's relationships within the business
community. The Festival represents the values that attract business
to Middle Tennessee, whether entertaining clients or providing tickets
as incentives for employees. For example, since 2004, HCA has purchased
nearly 5,500 four-day Festival tickets, and nearly 8,000 single-night
tickets as staff giveaways.
"CMA Music Festival
has given HCA the opportunity to support the arts and education
while giving our employees the opportunity to participate in one
of Nashville's most loved yearly events," said Jana Davis,
VP, HCA Corporate Communications and Marketing.
"This is only the
beginning of what can be accomplished when the talents of the music
community combine with the limitless enthusiasm and creativity of
Nashville's business and arts community," said Moore. "We
invite the businesses and organizations interested in partnering
with us to grow this event to get involved."
And because the Festival
supports music education in MNPS, business leaders appreciate that
half the net proceeds go directly to the students who need it most.
"We all know the
importance of music and art programs in keeping kids in school and
improving graduation rates," said Bert Mathews, President,
The Mathews Company and Vice Chairman, Nashville Area Chamber of
Commerce. "This benefits the entire community for years to
Groups and organizations
are stepping up. For example, the new Music City Drum and Bugle
Corps, the flagship unit of the non-profit organization Music City
Youth in the Arts, has selected the Fifth Annual CMA Music Festival
Kick-Off Parade to launch their program, which provides exceptional
learning and performing opportunities for local students.
"It will be an honor
for the corps to be part of the Parade, especially since the Festival
does so much to support music education," said Keith Hall,
Executive Director, Music City Drum and Bugle Corps.
The winner of the Music
City Corporate Band Challenge, presented by the Arts & Business
Council of Greater Nashville, will be one of the acts booked to
perform in the Music City Zone.
"What makes Nashville
a truly creative community is the amazing scope and depth of artistic
talent in all genres and at all levels - from visual arts to performing
arts and from non-profit to commercial," said Connie Valentine,
President/CEO, Arts & Business Council of Greater Nashville.
"The Arts & Business Council is excited to be part of a
pioneer collaboration with CMA and NCVB to expand Nashville's signature
Festival, by embracing Music City's broad creative community that
reaches far beyond the Country Music scene."
Since it was established
in 1971, Hard Rock International has been committed to a wide variety
of philanthropic causes and activities around the world. Hard Rock
Cafe Nashville has participated in numerous charity events with
key partners, most notably for the past four years with the Festival.
This year, it puts the power of its retail muscle behind a co-branded
pin that will be available during the event to stress the importance
of music education in public schools.
"Hard Rock is elated
to be partnering with CMA and Keep the Music Playing for its latest
charitable co-branded pin," said Vilma Salinas, Sales and Marketing
Manager, Hard Rock Cafe Nashville. "In alignment with Hard
Rock's motto 'Love All, Serve All,' both philanthropic organizations
work tirelessly to preserve Nashville's beloved Music City moniker
and ensure that its future continues to thrive for many years to
Tickets for CMA Music
Festival are available at 1-800-CMA-FEST (262-3378), www.CMAfest.com,
or 1-800-745-3000. Tickets are also available at Ticketmaster outlets.
information about tickets, travel information, schedules, artist
appearances and more, visit www.CMAfest.com
and sign up for CMA Exclusive e-news.
CMA Music Festival is
organized and produced by the Country Music Association. CMA Board
member Tony Conway is the Executive Producer of CMA Music Festival.
Premiere Radio Networks is the official radio broadcaster. Partners
include: Chevy: The Official Ride of Country Music; CMT; Dr Pepper;
Durango; Greased Lighting; Great American Country (GAC); McDonald's;
VAULT Citrus Soda; and Wrangler: The Exclusive Jean of the CMA Music
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