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Entertainment News

Sunday, 16 November, 2008 5:12 PM

Jewel and Mary Kay Launch "A Kiss for Country"

Photo by Frederick Breedon

Jewel addresses the crowd at the Mary Kay "A Kiss for Country" campaign against domestic violence kick-off.

By Bob Doerschuk
© 2008 CMA Close Up News Service

On Aug. 5, Mary Kay, the Official Beauty Sponsor of "The 42nd Annual CMA Awards," kicked off the second annual round of "A Kiss for Country" campaign with Jewel.

Introduced jointly by Mary Kay and CMA last year to help combat domestic violence and increase awareness for the cause, the program for 2008 was launched at Nashville's Morning Star Sanctuary, a shelter for women and children who have suffered abuse. The event marked the unveiling of newly landscaped grounds, which include a play area, two benches, a picnic table, two young trees and a garden blooming with flowers, created by Nature's Design. From a podium decorated with a sign announcing "Country Music Kisses Domestic Violence Good-bye," Karen Rogers, Mary Kay Ash Charitable Foundation Board Member, surveyed the beautified area, whose final touches had been applied that morning by volunteer Mary Kay Independent Beauty Consultants dressed in pink T-shirts, and lauded "this quiet and safe environment."

Jewel, the official spokesperson for this year's "A Kiss for Country" campaign, noted that her own experiences with homelessness made her more aware of the kindness manifested by group and individual efforts to assist the disadvantaged. "Abuse is a generational problem," she added. "Boys who are abused become abusive to their children, much to their own horror. It's a cycle that education needs to become involved in."

After her remarks, Jewel applied a bit of Mary Kay Creme Lipstick in Apple Berry and then autographed and kissed a large "Kiss Card," leaving the first of the imprints to be contributed by Country Music artists and subsequently auctioned on www.ubid.com to support "A Kiss for Country." As in 2007, CMA will assist in lining up participants for this charitable effort.

"[CMA CEO] Tammy Genovese has sent out the communication on our behalf to facilitate artist participation," said Rhonda Shasteen, Mary Kay Chief Marketing Officer. "Last year we had 30 artists participate and this year we would like to see many more."

Bidding for these star smooches will begin immediately after their unveiling at a press conference at the Country Music Hall of Fame and Museum in Nashville on Tuesday, Nov. 11, the day before the CMA Awards. Through the auction, 100 percent of the proceeds will benefit the Mary Kay Ash Charitable Foundation's programs committed to ending domestic violence.

"The 42nd Annual CMA Awards" will be held Wednesday, Nov. 12 at the Sommet Center in Nashville, Tenn. The three-hour gala will be carried live by the ABC Television Network from 8-11 PM/EST, 7-10PM/CST.

Brad Paisley and Carrie Underwood will host the CMA Awards and perform. Additional performers include Trace Adkins, Jason Aldean, Rodney Atkins, Brooks & Dunn, Kenny Chesney and The Wailers, the Eagles, Alan Jackson, Kid Rock, Lady Antebellum, Miranda Lambert, Martina McBride, James Otto, Kellie Pickler, George Strait, Sugarland, Taylor Swift, Keith Urban and more. Presenters include Billy Ray Cyrus, Miley Cyrus, Heidi Newfield, Darius Rucker, Josh Turner, Reese Witherspoon and Lee Ann Womack, among others. Visit www.CMAawards.com for updates.

Tickets for the CMA Awards are on sale now and can be purchased at www.ticketmaster.com; (615) 255-9600; or at the Sommet Center box office, 501 Broadway (corner of Fifth Avenue and Broadway in Nashville). Ticket prices begin at $110 for Upper-level; $327.75 for Club-level; and $382.50 for Lower-level. Prices include sales tax but exclude applicable service/handling fees.

Fans can order the official CMA Awards Program Book and merchandise including long and short sleeved T-shirts, hats, a vest, a mug and a commemorative Hatch Show Print Poster on the www.CMAawards.com online store.

"The 42nd Annual CMA Awards" is a production of the Country Music Association. Robert Deaton is the Executive Producer. Paul Miller is the Director. David Wild is the writer. The special will be shot in high definition and broadcast in 720 Progressive (720P), ABC's selected HDTV format, with 5.1 channel surround sound. Premiere Radio Networks is the official radio packager of the CMA Awards, including a stereo-radio simulcast of the gala event. American Airlines is the official airline of the 2008 CMA Awards. Chevy: The Official Ride of Country Music. Mary Kay is the Official Beauty Sponsor of the 2008 CMA Awards. Additional promotional partners include Borders, Carl Black Chevrolet, Durango Boot, Tetley Iced Tea and VAULT Citrus Soda.

 

Photo by Frederick Breedon

Jewel contributes her kiss to the Mary Kay "A Kiss for Country" campaign against domestic violence.

 

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