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The Parade Company Unveils Blue Cross Blue Shield of Michigan's New "Get Fit" Float


Graphic credit: The Parade Company

The new "Get Fit" float sponsored by Blue Cross Blue Sheild of Michigan.

 

DETROIT -- The Parade Company unveiled Blue Cross Blue Shield of Michigan’s new float, “Get Fit,” to a large crowd of parade supporters this morning at the 11th Annual VIP Pancake Breakfast presented by Blue Cross Blue Shield of Michigan. The new float will make its debut in the 84th America’s Thanksgiving Parade on Thursday, November 25, 2010.

The “Get Fit” float presents a number of fun and exciting ways to get in shape and stay healthy, from kayaking to downhill skiing, biking to even golf and tennis games. A colorful picnic basket is also shown on the float to demonstrate a variety of healthy eating options. The six finalists from the Biggest Loser: Detroit Edition II, a weight-loss competition similar to NBC’s hit TV show The Biggest Loser, will get to ride on the float and the winner will ride atop the mountain on the highest peak of the float. The competition is in partnership with Blue Cross Blue Shield of Michigan, WDIV-TV and The Parade Company.

“Blue Cross Blue Shield of Michigan is committed to Michigan’s health and we’re proud to not only support one of Detroit’s most cherished traditions, but also to celebrate healthy lifestyles through our new “Get Fit” float in America’s Thanksgiving Parade®,” said Dan Loepp, President & CEO, Blue Cross Blue Shield of Michigan.

Blue Cross Blue Shield of Michigan will also present the first-ever running float to be featured in the 28th Annual Fifth Third Turkey Trot on Thanksgiving morning before the Parade. The float, a giant picnic basket, will be pushed by a team of Blue Cross Blue Shield of Michigan runners.

“Blue Cross Blue Shield of Michigan is a great partner to The Parade Company and has found a number of fun and unique ways to help support America’s Thanksgiving Parade and encourage a healthier community,” said Tony Michaels, President and CEO, The Parade Company.

America’s Thanksgiving Parade
®, one of the country’s oldest, largest and most celebrated parades, will step-off at Woodward Avenue and Mack on Thursday, November 25 at 9:20 a.m. and end at Woodward Avenue and Congress in downtown Detroit. The two-hour Parade will be featured on WDIV-TV Local 4 including a one-hour national broadcast reaching nearly 65 million households nationwide. NewsTalk 760 WJR will also broadcast live from the Parade. For more information on The Parade Company, visit www.theparade.org or call 313.923.7400.

Blue Cross Blue Shield of Michigan, a nonprofit organization, provides and administers health benefits to nearly 4.5 million members residing in Michigan in addition to members of Michigan-headquartered groups who reside outside the state. BCBSM also offers dental, vision and hearing plans. Blue Cross Blue Shield of Michigan and Blue Care Network are nonprofit corporations and independent licensees of the Blue Cross and Blue Shield Association. For more company information, visit bcbsm.com.

About The Parade Company

Founded in 1984, The Parade Company is a not-for-profit organization governed by the Michigan Thanksgiving Parade Foundation whose board of directors is comprised of key civic and corporate leaders in the greater Detroit region. The Parade Company is celebrating 84 years of Parade tradition in Detroit. The mission is to fund, create and execute the best family events in metro Detroit. The Parade Company staff, the board of directors and thousands of parade volunteers work year-round to bring a wide variety of magnificent events to the City of Detroit, each year, including the Target Fireworks, Fifth Third Turkey Trot and America's Thanksgiving Parade®.

For more information on The Parade Company, visit www.theparade.org or call (313) 923-7400.

 

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Copyright © 2010 AmericaJR.com. All Rights Reserved.
Unauthorized duplication or use of Text, Photos, Videos, Site Template, Graphics and or Site Design is Prohibited by Federal and International laws. See our Notice/Disclaimer. America's Thanksgiving Parade is a registered trademark of The Parade Company. Official logos are courtesy of The Parade Co.

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