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Wednesday, 9 November, 2011 2:52 PM
Compuware
& The Parade Company unveil new "iWish4Detroit" float
today
Reveal took place at outdoor ceremony at Compuware headquarters
Photo
credit: The Parade Company
The
new Compuware “iWish4Detroit” float with the
Compuware Elves
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DETROIT
– Compuware and The Parade Company unveiled the new
“iWish4Detroit” float to hundreds of Compuware and downtown
employees outside their headquarters in downtown Detroit earlier
today. The public ceremony featured Compuware Executive Chairman
Peter Karmanos Jr., Compuware CEO Bob Paul, The Parade Company President
& CEO Tony Michaels with Paul W. Smith from News/Talk 760 WJR
as Master of Ceremonies. The new technology-based float is designed
as an interactive “iWish4Detroit” Command Center for
the three Compuware Elves to operate during the 85th America’s
Thanksgiving Parade® on Thursday, November 24.
The Compuware Elves, donning the historic papier-mâché
Elf-faced Big Heads, will utilize the mock workroom float to share
the hundreds of “iWish4Detroit” tweets and messages
they gathered from metro Detroiters during this Parade season on
two giant LED screens placed 14-feet in the air for the tens of
thousands of Parade spectators to see along Woodward Avenue on Thanksgiving
morning.
“The new float combines Compuware’s love of Detroit
and our cutting-edge technology,” said Compuware Executive
Chairman Peter Karmanos Jr. “We’re excited to bring
21st-Century tools like mobile apps and social media to a great
tradition like the Thanksgiving Day parade.”
Metro Detroiters and beyond are encouraged to visit iWish4Detroit.com
now through November 24, to submit their good wishes for Detroit,
their community and more. Participants have the option of displaying
their name and hometown with their wish. Compuware has also developed
a free “iWish” mobile web site that will allow users
to submit wishes from their mobile devices. Visitors to the site
can also vote for their favorite “iWish” to help it
appear on Thanksgiving morning.
“Compuware’s new technology-based float will add a fun
and interactive dimension to one of Detroit’s greatest traditions,”
said Tony Michaels, president and CEO, The Parade Company. “Compuware
has been a fantastic partner for many years and we’re thrilled
that this new social media and iWish campaign will engage so many
throughout our community this holiday season.”
The website, iWish4Detroit.com, spotlights the three Compuware Elves
named Chip, Champ and Bloomer, who having been making appearance
around metro Detroit at a number of high-profile sports, entertainment
and family destinations around metro Detroit interacting with children
and families for photos and gathering “iWishes” on their
electronic tablets. Follow the elves on Twitter and Facebook at
“CompuwareElves” to find out where they’ll appear
next. Followers will also have the chance to win cool Parade-themed
giveaways from Parade grandstand seats to sweatshirts and apparel.
About Compuware
Compuware
Corporation (NASDAQ: CPWR), the technology performance company,
provides software, experts and best practices to ensure technology
works well and delivers value. Compuware solutions make the world’s
most important technologies perform at their best for leading organizations
worldwide, including 46 of the top 50 Fortune 500 companies and
12 of the top 20 most visited U.S. web sites. Learn more at: http://www.compuware.com.
About The Parade Company
Founded
in 1984, The Parade Company is a not-for-profit organization governed
by the Michigan Thanksgiving Parade Foundation whose board of directors
is comprised of key civic and corporate leaders in the greater Detroit
region. The Parade Company is celebrating 85 years of Parade tradition
in Detroit. The mission is to fund, create and execute the best
family events in metro Detroit. The Parade Company staff, the board
of directors and thousands of parade volunteers work year-round
to bring a wide variety of magnificent events to the City of Detroit,
each year, including the Target Fireworks, Fifth Third Turkey Trot
and America's Thanksgiving Parade®.
Photo
credit: The Parade Company
Bob
Paul with Peter Karmanos Jr. in their “geek” glasses
sending the first “iWish” tweet to the new float.
Photo
credit: The Parade Company
The
new Compuware “iWish4Detroit” float with the Compuware
Elves
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