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Local News / Entertainment

Wednesday, 9 November, 2011 2:52 PM

Compuware & The Parade Company unveil new "iWish4Detroit" float today

Reveal took place at outdoor ceremony at Compuware headquarters

Photo credit: The Parade Company

The new Compuware “iWish4Detroit” float with the Compuware Elves

 

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DETROIT – Compuware and The Parade Company unveiled the new “iWish4Detroit” float to hundreds of Compuware and downtown employees outside their headquarters in downtown Detroit earlier today. The public ceremony featured Compuware Executive Chairman Peter Karmanos Jr., Compuware CEO Bob Paul, The Parade Company President & CEO Tony Michaels with Paul W. Smith from News/Talk 760 WJR as Master of Ceremonies. The new technology-based float is designed as an interactive “iWish4Detroit” Command Center for the three Compuware Elves to operate during the 85th America’s Thanksgiving Parade® on Thursday, November 24.

The Compuware Elves, donning the historic papier-mâché Elf-faced Big Heads, will utilize the mock workroom float to share the hundreds of “iWish4Detroit” tweets and messages they gathered from metro Detroiters during this Parade season on two giant LED screens placed 14-feet in the air for the tens of thousands of Parade spectators to see along Woodward Avenue on Thanksgiving morning.

“The new float combines Compuware’s love of Detroit and our cutting-edge technology,” said Compuware Executive Chairman Peter Karmanos Jr. “We’re excited to bring 21st-Century tools like mobile apps and social media to a great tradition like the Thanksgiving Day parade.”

Metro Detroiters and beyond are encouraged to visit iWish4Detroit.com now through November 24, to submit their good wishes for Detroit, their community and more. Participants have the option of displaying their name and hometown with their wish. Compuware has also developed a free “iWish” mobile web site that will allow users to submit wishes from their mobile devices. Visitors to the site can also vote for their favorite “iWish” to help it appear on Thanksgiving morning.

“Compuware’s new technology-based float will add a fun and interactive dimension to one of Detroit’s greatest traditions,” said Tony Michaels, president and CEO, The Parade Company. “Compuware has been a fantastic partner for many years and we’re thrilled that this new social media and iWish campaign will engage so many throughout our community this holiday season.”

The website, iWish4Detroit.com, spotlights the three Compuware Elves named Chip, Champ and Bloomer, who having been making appearance around metro Detroit at a number of high-profile sports, entertainment and family destinations around metro Detroit interacting with children and families for photos and gathering “iWishes” on their electronic tablets. Follow the elves on Twitter and Facebook at “CompuwareElves” to find out where they’ll appear next. Followers will also have the chance to win cool Parade-themed giveaways from Parade grandstand seats to sweatshirts and apparel.

About Compuware

Compuware Corporation (NASDAQ: CPWR), the technology performance company, provides software, experts and best practices to ensure technology works well and delivers value. Compuware solutions make the world’s most important technologies perform at their best for leading organizations worldwide, including 46 of the top 50 Fortune 500 companies and 12 of the top 20 most visited U.S. web sites. Learn more at: http://www.compuware.com.

About The Parade Company

Founded in 1984, The Parade Company is a not-for-profit organization governed by the Michigan Thanksgiving Parade Foundation whose board of directors is comprised of key civic and corporate leaders in the greater Detroit region. The Parade Company is celebrating 85 years of Parade tradition in Detroit. The mission is to fund, create and execute the best family events in metro Detroit. The Parade Company staff, the board of directors and thousands of parade volunteers work year-round to bring a wide variety of magnificent events to the City of Detroit, each year, including the Target Fireworks, Fifth Third Turkey Trot and America's Thanksgiving Parade®.

 

Photo credit: The Parade Company

Bob Paul with Peter Karmanos Jr. in their “geek” glasses sending the first “iWish” tweet to the new float.

 

Photo credit: The Parade Company

The new Compuware “iWish4Detroit” float with the Compuware Elves


 

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