WATCH: 2017 Buick LaCrosse debuts at 2015 LA Auto Show’s Jason Rzucidlo reports from the 2015 Los Angeles Auto Show. In this video, watch for an interview with Brian Shipman, GM’s Product Manager for the Buick LaCrosse. The all-new 2017 Buick LaCrosse introduces the new face of Buick, influenced by the dramatic cues of the award-winning Avenir concept unveiled at the 2015 North American International Auto Show in Detroit and inspired by a Buick concept from the mid-20th century. The LaCrosse, which goes on sale in early summer 2016, features a new grille design with a large opening distinguished by the return of a three-color – red, silver and blue – Buick tri-shield insignia, accented by wing-shaped elements set against darkened waterfall grille bars inspired by the 1954 Wildcat II concept.