Acura Precision Concept to Debut at 2016 NAIAS; Honda Accelerates Sweeping Light Truck Makeover with New Ridgeline Pickup

Acura Precision Concept

TORRANCE, Calif. — Acura will unveil the Acura Precision Concept at the 2016 North American International Auto Show in Detroit on January 12 at 8:00 am ET, the brand announced today. Created by the Acura Design Studio in California, the Acura Precision Concept will help set the direction for future Acura design; in particular, the next generation of performance-luxury sedans.

“The Acura Precision Concept will signal the stronger and sharper focus of Acura styling on our core DNA we call ‘precision crafted performance’,” said Dave Marek, global creative director for the Acura brand. “It is our intention to more strongly express performance through design and the Acura Precision Concept will serve as the inspiration for the styling and proportion of the next-generation of Acura vehicles, especially for our sedans.”

Acura today also announced details of its launch plans for the next-generation NSX supercar, coming to market next spring. Acura is on track to post its fourth consecutive year of U.S. sales growth in 2015, and best sales since 2007, with sales up 6.9 percent through November.

Honda Accelerates Sweeping Light Truck Makeover with New Ridgeline Pickup Set for Global Debut at the 2016 North American International Auto Show

Honda will challenge conventional thinking in the midsize pickup segment with the return of the Honda Ridgeline truck, set to make its world debut at the 2016 North American International Auto Show in Detroit on Monday, January 11 at 1:15 p.m. EST.  Designed, developed and manufactured in America, the all-new Ridgeline is the fourth new or significantly refreshed light truck model introduced by Honda in the past 18 months and will hit roads nationwide in the first half of next year.

“We developed this new Honda Ridgeline to offer something new and fundamentally better suited to the way many buyers use their truck,” said Jeff Conrad, senior vice president and general manager of the Honda Division. “Ridgeline will deliver everything you’d expect in a Honda from incredible packaging and fuel-efficiency to top safety technologies and innovative, segment-first features.  We’re honored to once again debut the Ridgeline in Detroit at the North American International Auto Show.”

Honda began the complete remake of its light-truck lineup in the fall of 2014 with the freshened 2015 Honda CR-V, America’s best selling SUV. Earlier this year, Honda launched the all-new HR-V crossover, gateway to the Honda truck lineup, and the third generation of its popular Pilot three-row SUV. In 2016, Honda will continue the strengthening of its light-truck family of vehicles with the new Ridgeline and a fully redesigned Odyssey minivan.

Calendar year 2015 sales of Honda light trucks are up 11.8 percent to 599,507 vehicles through the end of November and are on track to set a new all-time sales record for the brand, beating the previous best of 602,123 units in 2006.

Like the first generation Ridgeline, which also debuted at NAIAS in 2005, the all-new Ridgeline was designed and developed by Honda R&D Americas, Inc., in its Torrance, California design studio and Raymond, Ohio, research and development center. The Ridgeline and its engine will be produced[i] by Honda Manufacturing of Alabama, Inc., in Lincoln, Alabama.

Watch the press conference live at Honda’s YouTube channel, youtube.com/user/Honda or media website, hondanews.com/channels/ridgeline.

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