WATCH: 20th Annual IHS Automotive Loyalty Awards Presentation’s Jason Rzucidlo reports from inside the Detroit Marriott at the Renaissance Center for the 40th Automotive News World Congress. In this video, watch for the presentation of the 20th IHS Automotive Loyalty Awards. General Motors received the top honor for Loyalty to Manufacturer. IHS Automotive analysis indicates that Ford was the only brand that achieved a loyalty rate of more than 60 percent in the model year, winning the Overall Loyalty to Make award. The award for Highest Conquest Percentage for the 2015 model year went to Jeep, which achieved a 27.8 percent conquest rate.