New illuminated sign welcomes visitors to downtown Las Vegas

This new 26-foot tall sign welcomes visitors to downtown Las Vegas. (Jason Rzucidlo/AmericaJR)

LAS VEGAS — A new City of Las Vegas sign was installed last week to welcome visitors to the downtown area. It is located at the intersection of Main Street and Las Vegas Boulevard, just a few steps away from the Stratosphere.

The new sign features a pair of 26-foot-tall show girls on both sides and letters that spell out “Las Vegas.” It cost $400,000 to built and install. There are even giant poker chips that you can sit on or stand on during your photo. Also there are a large pair of dice and a roulette wheel painted on the ground.

“It’s really nice, this use to be a drab area a little bit,” said local resident Ken Smuczynski. “They are trying to spruce it up. It’s beautiful. I’ve been to this spot over the last 20 years. It used to be all crack heads, bums and a bunch of bad stuff. They are revitalizing this whole area here. There’s no bad element here. It’s kind of gone. From here to Fremont, it’s golden.”

Did you know? The iconic Welcome to Las Vegas sign is not even located within the city limits of Las Vegas. Most of the strip casinos are located either in Paradise, Nevada or unincorporated Clark County itself.

“Well, I didn’t realize it was a new sign, but we really like it,” said visitor Shelley Kennedy from Danville, Ill. “We got off the bus just to see it. Obviously, it’s not the one that everybody knows, but I think it’s pretty cute. I like it, it’s really different.”

If you think the new sign looks cool during the day, wait until you see it at night. It illuminates in a rainbow of colors.

“I think it’s pretty cool,” said visitor Troy Gearhart from Chambersburg, Pa. “It might draw some traffic away from the Welcome to Las Vegas sign. Probably not, but maybe. The one down there is always going to be iconic. I think that’s the one people are going to flock to. Once word gets out about this one, it will start thinning the herds out a bit.”

The new City of Las Vegas sign replaces an old one that was damaged by a car accident back in 2016. That one was located a few blocks down the street.

Visit the new City of Las Vegas sign at the intersection of Main Street and Las Vegas Boulevard.




A visitor captures a photo of the new City of Las Vegas sign at night.


There’s a set of giant poker chips for you to sit or stand on during your photos.


One of two giant showgirls featured on the sign.


The site also features more poker chips, two giant dice and a roulette wheel.


AmericaJR’s Jason Rzucidlo poses for a photo with the new sign during the day.


The new sign is located a just footsteps away from the Stratosphere.



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