WATCH: 2023 SEMA Show highlights and vehicle debuts (Las Vegas, NV)

The all-new Toyota Tacoma X-Runner concept pickup truck made its debut at the 2023 SEMA Show. (Jason Rzucidlo/AmericaJR)

AmericaJR’s Jason Rzucidlo was LIVE at the Las Vegas Convention Center for the 2023 SEMA Show. The SEMA Show is not an auto show — rather it is a trade show featuring aftermarket parts and accessories to customize your vehicle. Auto racing and performance are also part of the show. 1. Meguiar’s told me about their new car care products for both consumers and professionals. Tier one supplier ZF introduced me to their new SACHS performance damper and performance clutches. Panthera showed off their aftermarket sound generator which will allow electric cars to make noises so others can hear the engine roar. Fuel2Electric explained how they can assist people who want to convert their gas powered vehicles into electric. Last year’s SEMA Electrified section of the show has grown into the new SEMA FutureTech studio.

video by Jason Rzucidlo / AmericaJR

Stay with AmericaJR for more coverage from the 2023 SEMA Show…

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