Friday, 25 February 2005 :: 12:12 pm

Apple: The World's #1 Brand

Apple. A company that's gained fame for its computers, software, the iPod and the iTunes music store.

Did you know that Apple Computer was named the #1 brand in the world? It was concluded after a survey of 8,098 branding professionals on January 31, 2005.

Here's some background information about the company:

Steve Jobs is the current CEO of Apple Computer. He also co-founded the company back in 1976. He also operates Pixar, the animation company that made Toy Story, the movie.

The most recent operating system for Apple Computers is Mac OS X also known as Panther. Apple is going to release Tiger, an update version in the beginning of 2005. Mac OS X is based on UNIX code with industrial strength.

Apple has been manufacturing their own computers from the start.

Apple gained fame for its iMac, an all-in-one computer combining the monitor and the components in one box. I currently own an Apple G4 tower at home. It gets its name from the processor. Apple now has a new tower called the G5. The processors inside Apple computers are G3, G4 or G5.

Apple has just released the Mac mini, which is the lowest priced Mac ever starting at $499. It’s only 6.5 inches wide and 2 inches tall. Apple has designed a new laptop computer called the iBook.

Apple is currently leading the digital music revolution.

The iPod is a one-of-a-kind MP3 music player that you can get almost everywhere such as Target, Wal-Mart and Best Buy. There are three different kinds of iPods: the original, the mini and now the new shuffle starting at only $99. Apple has lowered the price of their original and mini iPods.

Apple also operates the iTunes music store where people can download music legally at a price of only 99 cents per song. It’s out for Windows and Mac users. Then, you can burn them onto a CD as many times as you want. I found an advertisement for the iPod in the University of Iowa newspaper, which goes to show that it’s being marketed directly to college students.

As I stated before, Apple is known as the #1 brand in the world. Number two is Google, followed by the IKEA furniture store and Starbucks Coffee. The Arabic news channel Al Jazeera comes in fifth place.

For more information, visit Apple.com

Sources:

“iPod Helps Apple Edges Out Google For #1 Global Brand.” MacObserver.com.
2005. The Mac Observer. 4 Feb. 2005 <http://www.macobserver.com/
Article/2005/01/31.1.shtml>

Graham, Jefferson. “Popular iPod propels sweet Apple profit.” USA Today
13 Jan. 2005, sec. Money: 01B.

“Apple Hits Record Highs.” Electronic News (North America). 17 Jan. 2005.
51 (2005): 1

Beckman, David and Hirsch, David. “Mac is Back in Town.” ABA Journal.
87 (2001): 70-71.