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Friday, 22 January, 2010 7:45 PM

Time Inc. CEO addresses Assignment Detroit at the RenCen

Magazine cover: Time Inc.

Assignment Detroit was the title of a speech given by Time Inc. CEO Ann Moore at the Renaissance Center on Jan. 15, 2010.

by Pete Bublitz
petblitz@yahoo.com

DETROIT -- Time Inc.’s Assignment Detroit project was given special focus by its overseeing CEO Ann Moore during a luncheon appearance on Friday in the Renaissance Center’s Marriott. Moore’s address, sponsored by the professional women-directed organization Inforum, aimed to clarify efforts in highlighting local issues in nationally renowned magazines.

It was a coverage agenda that was already taking place, she mentioned, referring to this week’s Sports Illustrated article on Mayor Dave Bing as a recent example.

Early on, she advocated the need to bring more women into professional business guises and influence them to be more dedicated to a specific objective. “The average American woman spends 55 minutes looking for things,” she said.

It was a determination that she maintained when she started in Time, Inc. especially by taking a lower position. “People thought I was crazy, [but] then I became the president of People [Magazine],” she said.

According to Moore, “From the beginning, we felt Assignment Detroit would blend journalism and advocacy.” She added that one way of doing so was to profile the figures making major efforts to change and improve their city. “Beneath the statistics and headlines, a lot of people are battle-tested.”

One advantage to such improvement options in Detroit, pointed out by Moore, was a greater amount of space compared to affiliate if not larger cities. “I live in New York, there’s no space in New York,” she quipped.

A three-story structure located at 1087 Parker Street in the West Village, is the building where the bureau will headquarter for at least a year. The house cost $99,000. Once the project reached its end, said Moore, the building would be donated to a local community service organization.

On separate occasions when speaking about future outlook during the project’s run, Moore admitted local improvement in separate areas would take time. “It’s the first step, acknowledging that there is a problem.”

When asked what was most essential to spreading the idea of change to the city, Moore merely repeated, “Good schools, good schools, good schools.”

She added, however, that the city’s improvement should not be hampered by negative critique, even her company’s industry as a comparative example. “A lot times I’ve heard that the news magazine is dead,” she said before mentioning Time Inc.’s success in print and online.

At the close of her address, she echoed her preceding statements on continuous resolve to make things better in Detroit with a brief saying by Billie Jean King: “Champions adapt, and pressure is a privilege.”

 

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