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Win a Pair of Tickets to see "Avedon: Fashion Photographs 1944-2000"

On view through Jan. 17th at the DIA

CLICK HERE TO ENTER

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Local News / Entertainment

Sunday, 15 November, 2009 9:45 PM

'Avedon: Fashion Photographs' on display at the DIA through Jan. 17

PHOTO BY JASON RZUCIDLO / AMERICAJR.com

"Avedon: Fashion Photographs from 1994 to 2000" is currently on display at the Detroit Institute of Arts.

by Jason Rzucidlo
americajr@americajr.com

 

DETROIT -- Richard Avedon's fashion photographs from 1944 to 2000 are now on display at the Detroit Institute of Arts. A total of over 200 images from the period of over 50 years are being shown. Prints include famous photos and never-before-seen material. Magazine layouts, contact sheets and archival material is also included within the exhibit. The Avedon exhibit is the first DIA to offer a cell phone tour. Visitors who dial a phone number and enter the item number can hear more details about the particular photo selected.

Avedon's work was different from other photographers like Annie Liebovitz.

"Richard Avedon began his career in fashion photography in the 1940's an became famous for portraiture as well from the mid-1950's up until the time of his death in 2004," said DIA Associate Curator Nancy Barr. "Liebovitz worked at Rolling Stone photographing musicians and eventually she found her way into studio and concept-based portraiture of celebrities -- her style was very different from Avedon. Early on, Leibovitz employed a photo reportage style -- more journalistic. She used a 35mm camera. Avedon worked with larger format camera -- he staged his fashion pictures and his studio style -- a figure or figures placed on a stark white background is his own."

The DIA hosts the first Avedon fashion retrospective exhibit in 30 years. Avedon photographed for many magazines including Harper's Bazaar, Vogue, EGOISTE and The New Yorker. From about 1944 to 1960, he worked on location in Paris.

"Since Avedon was primarily a fashion photographer in his early career, he worked in Paris," Barr explained. "Paris was the center of the fashion world for much of the 20th century."

This is the first exhibit at the DIA to come with a cell phone tour. Be aware that it will use your minutes from your current contract or pre-paid phone.

"The DIA is trying out some new technology in the galleries and are asking people to use their cell phones to listen to a tour narrated by our director Graham Beal," Barr said. "It features about eight stops from the exhibition."

Avedon used several different types of camera to take his photographs. Many of his photos look like they could be movie stills from a major Hollywood motion picture.

"He used a medium format camera called a Rolliflex and a large format camera or view camera, which made large negatives that were 8 x 10 inches," Barr explained. "Photographs from these negatives have excellent resolution. He made several very large exhibition prints from these negatives and they appear in this exhibition."

One of the most interesting photos from the exhibit is titled "Dovima with Elephants."

"Avedon was always look for exciting locations when photographing in Paris," Barr said. "He walked into the Cirque d'Hiver, which is a circus all year round. Apparently, Burt Lancaster was making the film 'Trapeze' there and the elephants were out. He immediately thought he could create 'A dream image' in this space. He photographed model Dovima striking an elegant pose in a beautiful velvet Dior gown and a dramatic silk sash."

Avedon left Harper's Bazaar magazine after 20 years and then got hired by Vogue.

"He worked with a legendary creative team there including editor Camel Snow, art director Alexey Brodovitch and fashion editor Diana Vreeland," Barr explained. "By the early 1960's, Brodovitch and Snow were no longer at the magazine and Vreeland had moved on to Vogue. Avedon saw a fresh opportunity to work for a different magazine and continue his professional collaboration with Vreeland, so he moved on."

There are a total of 181 photographs and over 30 vintage magazines included within the exhibit.

Tickets for the exhibit are $6 for youth,$12 for adults, free for DIA members. Museum admission is $4 for youth, $6 for seniors and $8 for adults. For ticket information, visit dia.org or call the Box Office at 313-833-4005. Museum hours are 9 a.m.–4 p.m. Wednesdays and Thursdays, 9 a.m.–5 p.m. Fridays, Saturdays and Sundays. For membership information call 313-833-7971.

 

 

PHOTO BY JASON RZUCIDLO / AMERICAJR.com

One of the first photos within the Avedon exhibit.

 

PHOTO BY JASON RZUCIDLO / AMERICAJR.com

There are over 180 photos within the new Avedon exhibit.

 

PHOTO BY JASON RZUCIDLO / AMERICAJR.com

A photo illustration of Audrey Hepburn

 

PHOTO BY JASON RZUCIDLO / AMERICAJR.com

One of 30 vintage magazines included within the exhibit.

 

PHOTO BY JASON RZUCIDLO / AMERICAJR.com

Harper's Bazaar magazine from October 1956.

 

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