Thursday, 22 July 2010 7:29 P.M.
World Books maintains Lilith Fair's spirit of renewal and outreach
World Books donation box
Mich. -- Amid the heat gathered at the DTE Energy Music
Theatre on Wednesday, July 21, several prominent artists occupied
the fairground stages for a Detroit stop of the resurrected Lilith
Fair. Just left of the gate, however, one festival-affiliated tent
was occupied with a for-profit objective surrounding literary preservation.
At the series
of booths connected with the i4c Campaign, representatives of Better
World Books were on hand to gather names and spread information
about the agenda of their company, based primarily out
of Indiana and Georgia. Chief among these was BWB President and
CEO David W. Murphy and Marketing Events Specialist Abbey Frick.
to Murphy, the goal of such an organization was to collect millions
of books discarded across the country and possibly resell them for
educational and otherwise purposes. Such collection efforts were
regarded by Murphy as averting their fate from landfills to libraries,
classrooms, or other public or private space.
not only to save the world literally, but also environmentally,”
he said. In being a for-profit entity, Murphy believes in using
collected profit to collect a growing number of published materials,
be it through academic institutions, libraries and affiliate book
collecting organizations (such as Room to Read out of San Francisco),
or major corporate establishments.
raised $8.3 million for our partners in libraries,” he said.
“In the next year, it could raise up to $12 million.”
sponsors like Google and ADP plus overall employment capacity, according
to Murphy, the numbers seem to be growing. At their employment locations,
especially in Mishawaka, Indiana, the employee total was well over
like any company, we have got to grow,” said Murphy. “The
more we scale, the more impact we have on literacy.”
seeks a greater base in profits from college campuses nationwide,
perhaps in relation to its advent as a collegiate endeavor. In 2001,
Notre Dame graduates Kreese Fuchs and Xavier Helgesen came up with
Better World Books initially as a book drive basis for publication
profit. It was in 2004 that the coerced idea became a major entity
with Murphy’s selection as President.
considers that collegiate involvement to still be increasing, with
over 1900 campuses and 2300 libraries maintaining ties with Better
As for its
core objective, Murphy added that with 70,000 books being brought
to the Mishawaka warehouse per day, he anticipated bringing in over
20 million by year’s end. On the Better World Books website,
an active tally meter counts over 30 million books that were saved
For a younger
staffer like Abbey Frick, the excitement over such figures also
spans how many individuals have personally voiced their interest
in lending a hand, or both hands from a book-handling perspective.
By the time they were bringing down the tent, Frick estimated that
they got 400 signatures from people who sought to be contacted with
further information about Better World, a result much better than
other portions of the Lilith tour.
would, at lowest, have two to three full sheets. Here we had 12
full sheets.” Such success in collection and countrywide rapport
intensifies the writing on the wall: that a pastime like reading
should never be destined for a trash bin.
World Books volunteers are sorting and packing books.