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Saturday, 12 July, 2008 12:02 PM

Exclusive: Where To Find The Cheapest Breakfast Foods in Metro Detroit

by Jason Rzucidlo
americajr@americajr.com

 

 

Do you know where to find the lowest-priced breakfast foods for your family? I'm talking about items such as coffee, oatmeal, cereal and pop-tarts. You may think the cheapest prices will be at the grocery store. Our exclusive investigation will surprise you. I visited 10 different retailers to compare prices on the same eight breakfast foods.

The stores that I visited were Hillers, Busch's, Kroger, Meijer, CVS, RiteAid, Walgreen's, Target, Kmart and Wal-Mart. I visited all the stores from July 2 - 7, 2008. All the prices that I compared were regular prices. I did not take sale prices or clearance prices into consideration.

If a store didn't have the product I was comparing, you will notice a N/A in that column. It could also indicate the store didn't have the size I was looking for. The store may have a smaller or larger sized item, but the price will be significantly different than the products I am comparing.

Here's the results to our exclusive investigation only on AmericaJR.com:

PRODUCTS
Folgers Classic Roast 39 oz. Coffee
Pop-Tarts 14 oz. 8 pack Strawberry
Wheaties 18 oz. Box (changed to 15.6 oz.)
Cheerios 15 oz. Box (changed to 14 oz.)
YEAR
2007
2008
2007
2008
2007
2008
2007
2008
Hillers
$9.39
$10.99
$2.39
$2.39
N/A
$4.99
N/A
$4.27
Kroger
$8.99
$10.99
$1.98
$2.09
N/A
$3.49
N/A
$3.59
Busch's
$8.99
$11.39
$1.98
$3.19
$4.65
$4.09
$3.99
$3.59
Meijer
$7.79
$10.99
$1.99
$2.09
N/A
$3.36
$2.59
$3.59
RiteAid
$11.49
$12.99
$2.19
$2.19
N/A
N/A
$4.39
N/A
Walgreen's
$10.49
$12.99
$2.19
$2.99
N/A
N/A
$4.29
$4.49
CVS
$10.99
$12.49
$2.19
$2.49
N/A
N/A
$4.29
N/A
Target
$6.74
$7.99
$1.52
$1.99
$3.24
N/A
N/A
$2.79
Kmart
$8.99
$9.99
$1.99
$2.19
$3.99
N/A
$3.49
N/A
Wal-Mart
$7.38
$6.89
N/A
$1.88
N/A
N/A
$2.78

$2.78

Lowest Prices are in BOLD.

PRODUCTS
Raisin Bran 25.5 oz. Box
Frosted Flakes 17 oz. Box
Quaker Oatmeal Flavor Variety 14.2 oz. 10 pack
Quaker Oats 16 oz. Original Round (changed to 18 oz.)
YEAR
2007
2008
2007
2008
2007
2008
2007
2008
Hillers
$3.99
N/A
$4.29
$4.49
$4.19
$3.88
$2.49
$2.69
Kroger
$3.99
$3.89
$4.19
$4.19
$3.99
$3.99
$2.49
$2.69
Busch's
$4.29
$3.99
$4.79
$4.79
$3.85
$3.99
$2.49
N/A
Meijer
$3.79
$3.89
$3.99
$3.79
$3.47
$3.59
N/A
$2.35
RiteAid
N/A
N/A
N/A
N/A
$4.69
$4.69
$2.79
N/A
Walgreen's
$4.29
N/A
$4.29
N/A
$4.49
$4.49
$2.79
N/A
CVS
N/A
N/A
$4.69
$4.99
$4.69
$4.69
$2.69
$2.89
Target
N/A
N/A
$2.64
$2.64
$3.19
$3.14
$1.94
$2.29
Kmart
$3.99
N/A
$3.49
$3.99
$3.49
$3.49
$2.79
$2.49
Wal-Mart
$3.12
N/A
N/A
N/A
N/A
$3.12
N/A
$1.94

Lowest Prices are in BOLD.

A lot has changed in a year when I last did this investigation at around the same time. Many of the products that I checked the prices on are now in smaller packages. Some of the packages are in larger quantities.

The price of Folgers Classic Roast coffee has gone up significantly. In only one year, it has gone up by two or three dollars at many of the retailers I visited. Last year, Meijer sold it for $7.79 per unit and now it costs $10.99 there. Walgreens sold the coffee for $10.49 a year ago and now it has gone up to $12.99. In 2007, the cheapest place to purchase the coffee was at Target for $6.74. Now, the cheapest store is Wal-Mart with it priced at $6.89.

For example, the Wheaties cereal box was 18 oz. in 2007. Target was the cheapest store for Wheaties in 2007 with it priced at $3.24. This year, the package was made smaller to 15.6 oz. That is a decrease of 13 percent less cereal in the box. Meijer currently has the lowest price for Wheaties at $3.36 per box.

The same thing happened to the Cheerios box. Last year, it came in a 15 oz. box and Meijer had the lowest price at $2.59. In 2008, it was condensed to a 14 oz. box. Even though the package was made smaller, the price actually went up a few cents. Now, the cheapest price is Wal-Mart with Cheerios at $2.78 per box.

The price of Raisin Bran cereal went up significantly. Most stores switched from a 25.5 oz. box in 2007 to a 20 oz. box this year. However, those stores that kept selling the same size box actually raised the price of the cereal by a few cents. In 2007, Wal-Mart sold the 25.5 oz. box for only $3.12. Now, the cheapest price for the same cereal box is tied at Kroger and Meijer at $3.89.

Last year, the Quaker Oats original round oatmeal container was 16 oz. Target had the lowest price at the time at $1.94 per item. Now, it has been changed to an 18 oz. canister. Wal-Mart has matched Target's price from last year and is now selling it for $1.94 each. Meanwhile, Target has raised its price to $2.24 per unit.

The price of the Frosted Flakes 17 oz. box has remained the same. It is cheapest for the last two years at Target with a price of $2.64 per box.

The Quaker Oatmeal 10-pack flavor variety has actually dropped a few cents in its price. In 2007, Target was lowest with the oatmeal at $3.19 per unit. This year, Wal-Mart has the lowest price at $3.12 per box.

Hopefully, this report will influence your shopping decisions. If you are on a budget, now you know where to get the best deals on breakfast foods for your family. Even if you aren't on a budget, this report should make you think twice about where to get the best value for your money.

This proves that the grocery store doesn't always have the cheapest price on groceries. To summarize: Wal-Mart had the lowest price on five products, Meijer had the lowest price on two products, Kroger tied Meijer for the lowest price on one product and Target had the lowest price on one product.

 

RETAILERS Location Visited for this Investigation
Hillers 15455 Haggerty Road (at 5 Mile Road), Plymouth, MI 48170
Kroger 17447 Haggerty Road (north of 6 Mile Road), Northville, MI 48168
Busch's 37083 6 Mile Road (at Newburgh Road), Livonia, MI 48152
Meijer 20401 Haggerty Road (at 8 Mile Road), Northville, MI 48167
RiteAid 37399 6 Miile Road (at Newburgh Road), Livonia, MI 48152
Walgreen's 17001 Newburgh Road (at 6 Mile Road), Livonia, MI 48154
CVS 40900 Ann Arbor Rd. E (at Haggerty Road), Plymouth, MI 48170
Target 20100 Haggerty Rd. (near 8 Mile Road), Livonia, MI 48152
Kmart 40855 Ann Arbor Rd. E (at Haggerty Road), Plymouth, MI 48170
Wal-Mart 13507 Middlebelt Road (at I-96), Livonia, MI 48150

 

 

 

 

 

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