Wednesday, 2 November, 2011 9:02 PM
An American Story' Premieres in Detroit
captures passion and pride people feel for Chevrolet
and Mark shooting "Chevy100, An American Story."
"Chevy100, An American Story," a new documentary
by Roger Sherman, will premiere November 3 at the historic Detroit
Institute of Arts in downtown Detroit.
The feature-length documentary
by the award-winning producer, director and cinematographer explores
the 100-year history of Chevrolet and Chevy's cultural and personal
relevance for millions.
"For over thirty
years, I've been attracted to telling the stories of real people,"
said Sherman. "I try to find subjects who are passionate about
their endeavors. We had the opportunity to travel all over the country
filming incredible cars, meeting wonderful people, and hearing amazing
personal stories about people's love for their Chevrolets."
The film features drivers,
collectors, restorers, racers and journalists who live and breathe
cars and trucks. It traces Chevrolet history to 1911, when Swiss-American
race driver Louis Chevrolet and American entrepreneur Billy Durant
teamed up to create a new car company, and follows Chevrolet to
the current time, when it has become one of the fastest-growing
global automotive brands.
"Chevrolet is rooted
in American values that are shared by many people around the world,
such as an appreciation for expressive cars and trucks and a love
of the freedom of the open road," said Chris Perry, vice president,
global marketing and strategy for Chevrolet.
An American Story' is an entertaining look at the people and
passions that have made Chevrolet an iconic American brand and are
fueling Chevrolet's global growth as it enters its second century."
Sherman has won an Emmy
and a Peabody, and received two Academy Award nominations. His previous
films include "Medal of Honor," "Alexander
Calder," and "Richard Rogers: The Sweetest Sounds."
Following the Detroit
premiere and a New York premiere at Time Warner headquarters on
November 14, "Chevy100" will be shown on Velocity Channel
on November 21st at 8 p.m. EST. DVDs of the film will be available
starting on the 21st at ChevyMall.com.
Founded in Detroit in
1911, Chevrolet celebrates its centennial as a global automotive
brand with annual sales of about 4.25 million vehicles in more than
140 countries. Chevrolet provides consumers with fuel-efficient,
safe and reliable vehicles that deliver high quality, expressive
design, spirited performance and value. The Chevrolet portfolio
includes iconic performance cars such as Corvette and Camaro; dependable,
long-lasting pickups and SUVs such as Silverado and Suburban; and
award-winning passenger cars and crossovers such as Sonic, Cruze,
Malibu, Equinox and Traverse. Chevrolet also offers "gas-friendly"
solutions including Cruze Eco and Volt. Cruze Eco offers 42 mpg
highway while Volt offers 35 miles of electric, gasoline-free driving
and an additional 344 miles of extended gasoline range, according
to EPA estimates. Most new Chevrolet models offer OnStar safety,
security and convenience technologies including OnStar Hands-Free
Calling, Automatic Crash Response and Stolen Vehicle Slowdown. More
information regarding Chevrolet models, fuel solutions and OnStar
availability can be found at www.chevrolet.com.
Source: General Motors