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Local News / FOCUS ON DETROIT

Friday, 8 December, 2006 6:14 PM

New Plan for Cobo Center Proposed at $968 Million

PHOTO BY JASON RZUCIDLO / AMERICAJR.com

This is the Cobo Conference and Exhibition Center in downtown Detroit.
by Jason Rzucidlo
americajr@americajr.com

Wayne County Executive Robert Ficano has introduced a plan to expand Cobo Center. His plan is one of the most aggressive ever proposed. The plan would create 270,000 square feet of exhibit space and a raised walkway to the RenCen at the cost of $968 million.

Where is all that money going to come from? Mr. Ficano said the funds would come from extending the hotel and liquor tax for another 35 years. It is set to expire in the year 2015. About $425 million of the cost would go towards the construction of the walkway and expansion of the existing building. In addition, $20 million would be used to purchase Cobo from the city of Detroit. A coalition of Wayne, Oakland, Macomb counties along with the state of Michigan and the city of Detroit would operate the center under his plan.

Cobo Center currently offers 700,000 square feet of exhibit space. If this plan is put into place, the center would be able to offer just under one million square feet of exhibit space. Automakers are looking for more space to display their vehicles during the North American International Auto Show. Nearly ever inch of space will be used at the 2007 show. If Cobo Center is not expanded in the upcoming years, the NAIAS might lose it's international flair.

Robert Ficano said, "We're to the point where it has to be a success, because failure is not an option." The Wayne County Executive added, "It fits, and the best part is it does not raise taxes."

Under Ficano's plan, Cobo Arena would have to be demolished. A new structure will be built with more exhibition space becoming available. The Riverfront Ballroom would also be converted into exhibition space. A raised walkway would be built to connect the RenCen to Cobo. It would go above Hart Plaza. Loading docks for Cobo Center will be improved. It will help to lessen the set-up time for the NAIAS.

No new taxes would be created to finance these changes. Just an extension of the hotel and liquor tax that is already on the books. The center would be operated by tri-county leaders, the state and the city of Detroit. The center would be managed by Walbridge Aldinger contractcing firlm and Hines Interests, the development firm that operates the RenCen. The changes would allow Cobo to be more competitive with the Rock Financial Showplace, which has taken business away from the Detroit expo center.

Detroit Mayor Kwame M. Kilpatrick supports the plan proposed by Ficano. Kilpatrick said, "I think it's a great start. I'm so grateful that Bob Ficano stayed focused on this issue." The mayor once introduced a plan to expand the center but it didn't take off. Kilpatrick believes that Ficano's plan could work. The NAIAS has committed to staying in Detroit through 2009.

The Detroit Regional Chamber has responded to the proposed plan. "We strongly encourage the regions leaders to collaborate among each other and with the business community to develop a viable solution for creating a world-class convention center," said President and CEO Richard E. Blouse Jr. "We look forward to reviewing the specifics of the proposal, but it is imperative for the Detroit Region as the automotive world capital that the North American International Auto Show remains here."

Oakland County Executive L. Brooks Patterson has long been considered a voice of the suburbs. Patterson would like to let voters in Wayne, Oakland and Macomb counties to decide if the plan gets the green light or not. He said, "I could with a straight face take it to the public for a vote, and it may well pass. But I think 35 years is objectionable from the start." Patterson expressed that he would support the plan but not extend the taxes for quite as long.

Robert Thibodeau, a senior co-chair of the 2007 NAIAS is very pleased with the plans proposed by Ficano. He believes that the changes would keep foreign and domestic automakers at the Detroit show for many years to come. "That’s very comfortable for us," Thibodeau said.

AmericaJR.com will broadcast LIVE from the 2007 North American International Auto Show. Seven members of our web team will be bringing you the BEST Coverage, Period. Look for hundreds of pictures, reviews and interviews. Click here for our coverage of the NAIAS.

 

PHOTO BY JASON RZUCIDLO / AMERICAJR.com

The Wayne County Executive's plan would create a raised walkway from Cobo to the Renaissance Center, pictured here.

 

PHOTO BY JASON RZUCIDLO / AMERICAJR.com

A look at the main entrance to Cobo Center on Washington Blvd.

 

Cobo Center is home to the 2007 NAIAS.

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