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National News / Business

Saturday, 2 July, 2011 1:37 PM

crowdSPRING to create new logo for U.S. Interior Department

Graphic credit: crowdSPRING/Connect Communications

crowdSPRING is a website that allows users to design logos. This is the winning design for the World Fare bus.

 

by Garrett Godwin
ggodwin82@yahoo.com

 

|

CHICAGO -- Launched in May of 2008, crowdSPRING has become the leading online marketplace for crowdsourced creative services ranging from logo design to web design, to industrial design and copywriting. More than 95,000 designers and writers from 200 countries work on crowdSPRING.

"Crowdsourcing," co-owner Ross Kimbarovsky answered, "is the act of taking a task that might be performed by an employee or a consultant, and outsourcing that task to a group of people through an open call." crowdSPRING has earn its reputation helping "the little guy" – self-starters, entrepreneurs, and small businesses in the United States and around the world - based on three core principles: offering buyers unlimited choice, giving creatives a level playing field, and protecting intellectual property.

"When you post a project on crowdSPRING, you'll pick from an average of more than 120 designs or written pieces of content," Ross explains. "By letting buyers pick among actual designs, we make it easier for people to buy creative services – it’s just like buying a television because you pick what you like. And it’s affordable because as the buyer, you set your own price. To get a great result from your project, be clear about what you need, know who your audience is, and provide prompt and regular constructive feedback."

Unlike traditional marketplaces where people bid to do the work for you, designers and writers on crowdSPRING do the actual work – to your specifications. That means you can focus on picking your favorite design or written piece, and not on investing hours and hours looking at portfolios and proposals before the work is done. crowdSPRING will even help you write your brief by asking you a series of questions about your business and your customers.

crowdSPRING has helped tens of thousands of entrepreneurs and small businesses in the U.S. and around the world with design and writing services. In fact, even governments have leveraged the platform. Among other interesting projects, Greenland obtained a new logo on crowdSPRING, the United States House and Ways Committee rebranded its website through crowdSPRING, and the United Nations recently branded it’s new 7 Billion Actions campaign by leveraging crowdSPRING’s global community. As more sophisticated businesses, governments and organizations are leveraging crowdsourcing, there’s a clear trend that shows more and more professionals are engaging as creatives on crowdsourcing platforms.

The U.S. Interior Department has hired crowdSPRING to develop their new logo. It won't be another seal. A lucky designer will receive $1,000 for coming up with the winning logo and two runners-up will receive $250 each.

"crowdSPRING is a great option for entrepreneurs and small businesses," Ross said, "because entrepreneurs and small businesses typically cannot afford to hire an ad agency. Big companies have big budgets but where does that leave the little guy? We make creative services affordable for the rest of the world."

For more information about crowdSPRING, visit www.crowdspring.com.

Graphic credit: crowdSPRING/Connect Communications

A winning design of a birthday card created with crowdSPRING.

 

Graphic credit: crowdSPRING/Connect Communications

Enchantment book cover created using crowdSPRING.

 

Graphic credit: crowdSPRING/Connect Communications

Three concept designs for NightFood bars

 

Graphic credit: crowdSPRING/Connect Communications

The winning design for United Nations Population Fund's 7 Billion Actions.

 

 

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