Sunday, 16 December, 2007 4:24 PM
WDIV-TV Weatherman Chuck Gaidica
Full Line of Cuddle Products Including "Cuddles" the Bear
-- Chuck Gaidica, Detroit's well-loved
weatherman, is taking his famous Cuddle Alert fun weather warning
levels by launching a retail and wholesale product line and website.
line will include clothing, hats, blankets and baby items plus Cuddles,
the bear which is depicted with a Cuddle Alert logoed shirt.
A Cuddle Alert is Gaidica's unique way of having fun with cold weather
any time of the year. When the weather forecast calls for unusually
weather, he issues a Cuddle Alert encouraging viewers to cuddle
someone or something. "Cuddling has medicinal value,"
"Research has shown that everyone benefits from contact. Everyday
seniors, puppies, babies..."
Why cuddle? Hugs and
cuddling increase hormones that can decrease the
risk of heart disease according to University of North Carolina
research. Cuddling is a known stress reliever too. Various polls
the years, from Ann Landers to polls online, overwhelmingly show
want to cuddle with their partners... over almost anything else!
people talk about cuddling; recently Katherine McPhee of American
fame was quoted in Stuff Magazine. McPhee talking about male-female
relationships said: "they don't get that all we want is, for
seconds, for you to be all about the girl -- to snuggle her..."
As with television Cuddle
Alerts, Gaidica hopes to send a message with
his product line that cuddling is beneficial to everyone and can
by anyone. His hopes are that this will become more than just products
and news flashes, he hopes that the message will flourish about
benefits of cuddling. "We are building a web site where not
people purchase items, but they can interact with each other. We
love to have people submit their photos of families, friends and
strangers cuddling." Gaidica is also in the process of writing
a book on
Gaidica envisions spreading
the cuddle alert message over the airwaves
nationwide. He is working on getting the product line to other news
affiliates and is talking to retailers. Currently the products are
available online at www.cuddlealert.com.
Gaidica invented Cuddle
Alert 27 years ago as a weatherman in Little
Rock, Arkansas. "I wanted to find a way to make cold weather
don't have to live in a cold climate to cuddle." Instead of
about an official warning, Gaidica came up with the idea of creating
Cuddle Alert. He has even issued these alerts in July and August.
alert could go for one night or even a week." Gaidica received
feedback from Little Rock viewers and so in 1982 he brought Cuddle
with him to Detroit.
Gaidica has always maintained
the service mark on Cuddle Alert and has
rights to the trade mark and the domain name. "In the back
of my mind, I
thought that someday I would have fun with it and extend its reach."
Gaidica feels that this is a potential opportunity to raise funds
worthy charity or provide a way to donate products to those in need.
is investigating organizations to be the beneficiary of the Cuddle
Cuddle Alert merchandise
is available to re-sellers and qualified
fundraising groups at wholesale prices. The merchandise is also
available for those who would like to earn a commission through
affiliate link program.
Source: Media Connections