Monday, 12 September, 2011 9:36 PM
People Mover makes major changes at most popular stop
Ceremony, free giveaways and product demonstrations at the station from 2
- 4 p.m.
BY JASON RZUCIDLO / ©AMERICAJR.com
Detroit People Mover station at Greektown will be renamed
the MetroPCS station.
In the newest form of public-corporate partnership, city officials
will join key leaders from the Detroit People Mover (DPM) in an
announcement with one of the nation’s top wireless providers.
The official ceremony, merging Greektown Station with its sponsor,
MetroPCS, will be held on Tuesday, September 13, at 3:00 p.m. on
Beaubien St., underneath the former Greektown Station (between Monroe
and Lafayette Ave.). Patrons are invited to stop by the MetroPCS-Greektown
Station for free giveaways and demonstrations of the wireless carrier’s
newest products from 2:00-4:00 p.m.
The DPM MetroPCS-Greektown Station is the first naming rights sponsorship
for the People Mover. Naming rights not only includes the station
name, but also entitles the advertiser to unique interior and exterior
branding; top listing in the popular People Mover’s Station
Guide (250,000 printed per year); audio announcements; product sampling
and displays/banners. MetroPCS also contracted for a vibrant, wrapped
train – leveraging an additional 400 feet of mobile advertising
around downtown’s most popular destinations.
The People Mover has expanded its inventory of advertising opportunities
in the out-of-home category to include train wraps, station dominations
and vehicle signage. A number of the remaining 12 DPM stations are
in stages of negotiation for the rest of the year and for the highly-sought
Auto Show period when the People Mover carries over 200,000 passengers
during the 10-day event. Advertising and sponsorship contracts with
the People Mover are represented by local agency PTN-NRS of Melvindale.
“Advertising has proven to be a visible and significant means
of generating a portion of revenues,” explains DTC General
Manager Barbara Hansen. “The true benefit of working with
MetroPCS and our agency PTN-NRS, is that People Mover riders and
visitors are connected not only with the brand, but with the fun
and excitement of downtown Detroit in an innovative way. They are
a welcome addition to our community.”
Communications, Inc. is a provider of unlimited wireless communications
service for a flat-rate with no annual contract. MetroPCS is the
fifth largest facilities-based wireless carrier in the United States
based on number of subscribers served. With Metro USA?, MetroPCS
customers can use their services in areas throughout the United
States covering a population of over 280 million people. As of June
30, 2011, MetroPCS had approximately 9.1 million subscribers.
Detroit People Mover
The Detroit People Mover
is a fully automated light rail system that operates on an elevated,
single-track loop in downtown Detroit. Launched in 1987, the system’s
13 stations place passengers close to sports arenas, exhibition
centers, major hotels, and commercial, banking and retail districts.
Trains arrive every approximately every three minutes. Children,
age five and under ride free. Disabled patrons may board at all
stations, with the exception of Grand Circus Park, which is accessible
by stairways only.
Source: Detroit People