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Local News

Monday, 12 September, 2011 9:36 PM

Detroit People Mover makes major changes at most popular stop

Ceremony, free giveaways and product demonstrations at the station from 2 - 4 p.m.

PHOTO BY JASON RZUCIDLO / ©AMERICAJR.com

The Detroit People Mover station at Greektown will be renamed the MetroPCS station.

 

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DETROIT — In the newest form of public-corporate partnership, city officials will join key leaders from the Detroit People Mover (DPM) in an announcement with one of the nation’s top wireless providers.

The official ceremony, merging Greektown Station with its sponsor, MetroPCS, will be held on Tuesday, September 13, at 3:00 p.m. on Beaubien St., underneath the former Greektown Station (between Monroe and Lafayette Ave.). Patrons are invited to stop by the MetroPCS-Greektown Station for free giveaways and demonstrations of the wireless carrier’s newest products from 2:00-4:00 p.m.

The DPM MetroPCS-Greektown Station is the first naming rights sponsorship for the People Mover. Naming rights not only includes the station name, but also entitles the advertiser to unique interior and exterior branding; top listing in the popular People Mover’s Station Guide (250,000 printed per year); audio announcements; product sampling and displays/banners. MetroPCS also contracted for a vibrant, wrapped
train – leveraging an additional 400 feet of mobile advertising around downtown’s most popular destinations.

The People Mover has expanded its inventory of advertising opportunities in the out-of-home category to include train wraps, station dominations and vehicle signage. A number of the remaining 12 DPM stations are in stages of negotiation for the rest of the year and for the highly-sought Auto Show period when the People Mover carries over 200,000 passengers during the 10-day event. Advertising and sponsorship contracts with the People Mover are represented by local agency PTN-NRS of Melvindale.

“Advertising has proven to be a visible and significant means of generating a portion of revenues,” explains DTC General Manager Barbara Hansen. “The true benefit of working with MetroPCS and our agency PTN-NRS, is that People Mover riders and visitors are connected not only with the brand, but with the fun and excitement of downtown Detroit in an innovative way. They are a welcome addition to our community.”

Metro PCS

Dallas-based MetroPCS Communications, Inc. is a provider of unlimited wireless communications service for a flat-rate with no annual contract. MetroPCS is the fifth largest facilities-based wireless carrier in the United States based on number of subscribers served. With Metro USA?, MetroPCS customers can use their services in areas throughout the United States covering a population of over 280 million people. As of June 30, 2011, MetroPCS had approximately 9.1 million subscribers.

Detroit People Mover

The Detroit People Mover is a fully automated light rail system that operates on an elevated, single-track loop in downtown Detroit. Launched in 1987, the system’s 13 stations place passengers close to sports arenas, exhibition centers, major hotels, and commercial, banking and retail districts. Trains arrive every approximately every three minutes. Children, age five and under ride free. Disabled patrons may board at all stations, with the exception of Grand Circus Park, which is accessible by stairways only.

Source: Detroit People Mover

 

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