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Local News / Entertainment

Thursday, 12 May, 2011 1:16 PM

Officials announce expanded Ford Arts, Beats and Eats with more activities

PHOTO BY PETE BUBLITZ / ©AMERICAJR.com

Arts, Beats and Eats Producer Jonathan Witz holds the poster for the PriorityHealth Arts in Motion 5K event.

by Pete Bublitz
petblitz@yahoo.com

 

|

ROYAL OAK, Mich. -- Packed into an open wing of Lockhart’s BBQ in Royal Oak, select leaders of southeastern Michigan came together to announce several new features of the 2011 Arts, Beats, and Eats Festival, taking place from September 2 to September 5. Oakland County Executive L. Brooks Patterson, when asked about the overall makeup of this year’s incarnation, let it be known that the festival’s span would cover at least three additional streets.

It was a benefit, said Patterson, that resolves the cramming issue of “people shoulder to shoulder” that was noticeable at last year’s festival, and open the opportunity for more artists to maintain a booth.

At the same time, ABE inches closer to maintaining a competitive nature during its occurrence than one that’s merely exhibition.

According to Stacy Sloan, the Special Events Director for Holiday Market, a competition called “The Duel” will feature eight local chefs pitting their skills and edible creations against one another for the overall prize of $10,000. Sponsored by both Holiday Market and the Mirepoix Cooking School, the tournament will consist of preliminary rounds on August 10 and 17 at the Cooking School, with the final rounds occurring during the festival’s span.

“Celebrating the chef is something Holiday Market has been doing for a long time,” said Sloan, explaining the purpose of such a competition.

Unveiled by Don Whitford, Vice President of Sales and Client Services for Priority Health, was an impressively extracurricular excursion called the Priority Healthy Arts in Motion 5K, sponsored by DMC Sports Medicine. According to a press release, the walk/run event takes place the Saturday morning of September 3 at 9:00 a.m., and will span through numerous parks blocks that mark Royal Oak.

In terms of designated areas, another new addition to ABE is BBQ Alley, befitting the announcement locale, which will be located between Third and Fourth streets according to the release and feature booths occupied by representatives and selections from both Lockhart’s as well as the Oxford Inn, Bo’s Roaster and numerous other BBQ-related restaurants.

In addition to countless companies returning to sponsor this year’s Arts, Beats, and Eats (including headline sponsors Ford Motor Company and Citizens Bank), several new enterprises joined the table to throw in support, including Olga’s Kitchen, Detroit Medical Center and School of Rock – Rochester.

“Not only does it brings revenue, but it supports the arts,” said Pat Reardon, Citizens Bank’s Commercial Banking President, on the influence of seeking and accepting more and more sponsors.

Also taking part in the announcement conference were Royal Oak Mayor Jim Ellison, Ford Dealer Advertising Fund Chairman Pat Scoggin, Ford’s Detroit Regional Sales Manager Mike O’Brien, Event Producer Jonathan Witz, and Scott Bartosiewicz, the Event Social Media Community Manager.

 

PHOTO BY PETE BUBLITZ / ©AMERICAJR.com

Stacy Sloan is the Special Events Director for Holiday Market

 

PHOTO BY PETE BUBLITZ / ©AMERICAJR.com

Ford Arts, Beats and Eats will return to downtown Royal Oak over the 2011 Labor Day Weekend.

 

PHOTO BY PETE BUBLITZ / ©AMERICAJR.com

Royal Oak Mayor Jim Ellison speaks with the news media.

 

PHOTO BY PETE BUBLITZ / ©AMERICAJR.com

Pat Reardon is Citizens Bank’s Commercial Banking President

 

Map courtesy of Marx Layne & Co.

Click on the map for a larger, printable version. (PDF)

 

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