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Saturday, 12 May, 2007 11:36 AM
ESPN, Gas Station TV Offer Sports
Programming at The Pump
Sports
Fans Get Latest News and Info from the Sports World, Opportunity
for Marketers to Engage at the Pump
DETROIT
-- ESPN, the worldwide leader in sports, and
Gas Station TV (GSTV), the leader in digital gas station media,
announced today that GSTV has added ESPN content to its programming
lineup. The agreement makes GSTV the first and only at-the-pump
network
to feature ESPN programming. GSTV is an IP-based digital television
network that brings news, sports, weather and entertainment content
to
consumers on dual 20-inch LCD screens embedded in gas pumps in major
markets across the country.
"Sports news and
information is social currency, and sports fans expect
ESPN to deliver the best in sports content and programming to them,
wherever and whenever they are," said Matt Murphy, Digital
Video
Distribution, Disney and ESPN Media Networks. "This agreement
offers
another opportunity to deliver on that promise we make to sports
fans."
Added David Leider, GSTV
CEO, "We're driven to provide mobile consumers
with the most dynamic and entertaining programming available, while
continuously enhancing value for our advertisers and retail gas
partners. As the proven leader in sports entertainment, ESPN engages
consumers with relevant content that further enhances the experience
we're creating for consumers at the pump. With the addition of ESPN,
Gas
Station TV is the most robust and results-driven media network of
its
kind available today."
ESPN content on GSTV
will feature the latest sports news and information
updates from around the sports landscape. The content will be
ad-supported and updated daily.
ABC television and GSTV
previously announced an agreement to deliver
content from ABC News and ABC-owned and affiliated television stations
such as local and national news, as well as local weather forecasts
and
traffic updates.
Expanding on the company's
2006 pilot launch, GSTV's alignment with ABC
and ESPN for content, and partnerships with premiere gas retailers,
uniquely positions the network for its large-scale national expansion.
GSTV's dual 20-inch LCD
screens will be entertaining motorists who pump
their gas in Chicago, New York and Los Angeles this June. They will
join
those in Atlanta, Dallas and Houston who have become audiences for
the
network's information and entertainment programming, and marketing
messages that keep them engaged while they fill their tanks. GSTV
broadcasts on over 1,000 screens in major metro areas. By year's
end,
sports fans and motorists will be enjoying GSTV on more than 6,000
screens in Dallas, Houston, Atlanta, New York, Los Angeles, Chicago,
Philadelphia, Boston, San Francisco, Detroit and Tampa/St. Petersburg,
Miami, Orlando and Austin.
About ESPN
ESPN, Inc. is the world's
leading multinational, multimedia sports
entertainment company featuring a portfolio of over 50 multimedia
sports
assets. The company is comprised of six domestic television networks
(ESPN, ESPN2, ESPN Classic, ESPNEWS, ESPN Deportes, ESPNU), ESPN
and
ESPN2 HD simulcast services, ESPN Regional Television, ESPN
International (32 networks, syndication, radio, web sites), ESPN
Radio,
ESPN.com, ESPN The Magazine, ESPN Enterprises, ESPN Zones (sports-themed
restaurants), and other growing new businesses including ESPN360.com
(Broadband), ESPN Mobile Properties, ESPN on Demand, ESPN Interactive
and ESPN PPV. Based in Bristol, Ct., ESPN is 80 percent owned by
ABC,
Inc., which is an indirect subsidiary of The Walt Disney Company.
The
Hearst Corporation holds a 20 percent interest in ESPN.
About Gas Station
TV
Gas Station TV is an
IP-based digital television network at the pump.
Captive consumers are engaged for 4 1/2 minutes during their pump
transaction with nothing to do. There is only one channel, no remote
controls, DVR's or PC multitasking. GSTV provides a programming
experience with select content from the ABC Television Network,
as well
as local news, weather, traffic, and sports to engage users and
enable
marketers to connect with mobile consumers like no other media.
The
content, programmed for a highly desirable and captive audience,
can be
specifically tailored to geography and time of day. Currently on
over
1,000 screens in multiple top 10 markets, Gas Station TV will be
on over
6,000 screens at leading gas retailers in the Top 10 DMA's in 2007.
GSTV
is a proven tool for driving business for advertisers and increasing
the
revenue stream for participating gas retailers. Please visit
www.gstv.com for
more information.
Source: Gas Station
TV
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