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Local / National News

Saturday, 12 May, 2007 11:36 AM

ESPN, Gas Station TV Offer Sports Programming at The Pump

Sports Fans Get Latest News and Info from the Sports World, Opportunity for Marketers to Engage at the Pump

DETROIT -- ESPN, the worldwide leader in sports, and Gas Station TV (GSTV), the leader in digital gas station media, announced today that GSTV has added ESPN content to its programming lineup. The agreement makes GSTV the first and only at-the-pump network to feature ESPN programming. GSTV is an IP-based digital television network that brings news, sports, weather and entertainment content to consumers on dual 20-inch LCD screens embedded in gas pumps in major markets across the country.

"Sports news and information is social currency, and sports fans expect ESPN to deliver the best in sports content and programming to them, wherever and whenever they are," said Matt Murphy, Digital Video Distribution, Disney and ESPN Media Networks. "This agreement offers another opportunity to deliver on that promise we make to sports fans."

Added David Leider, GSTV CEO, "We're driven to provide mobile consumers with the most dynamic and entertaining programming available, while continuously enhancing value for our advertisers and retail gas partners. As the proven leader in sports entertainment, ESPN engages consumers with relevant content that further enhances the experience we're creating for consumers at the pump. With the addition of ESPN, Gas Station TV is the most robust and results-driven media network of its kind available today."

ESPN content on GSTV will feature the latest sports news and information updates from around the sports landscape. The content will be ad-supported and updated daily.

ABC television and GSTV previously announced an agreement to deliver content from ABC News and ABC-owned and affiliated television stations such as local and national news, as well as local weather forecasts and traffic updates.

Expanding on the company's 2006 pilot launch, GSTV's alignment with ABC and ESPN for content, and partnerships with premiere gas retailers, uniquely positions the network for its large-scale national expansion.

GSTV's dual 20-inch LCD screens will be entertaining motorists who pump their gas in Chicago, New York and Los Angeles this June. They will join those in Atlanta, Dallas and Houston who have become audiences for the network's information and entertainment programming, and marketing messages that keep them engaged while they fill their tanks. GSTV broadcasts on over 1,000 screens in major metro areas. By year's end, sports fans and motorists will be enjoying GSTV on more than 6,000 screens in Dallas, Houston, Atlanta, New York, Los Angeles, Chicago, Philadelphia, Boston, San Francisco, Detroit and Tampa/St. Petersburg, Miami, Orlando and Austin.

About ESPN

ESPN, Inc. is the world's leading multinational, multimedia sports entertainment company featuring a portfolio of over 50 multimedia sports assets. The company is comprised of six domestic television networks (ESPN, ESPN2, ESPN Classic, ESPNEWS, ESPN Deportes, ESPNU), ESPN and ESPN2 HD simulcast services, ESPN Regional Television, ESPN International (32 networks, syndication, radio, web sites), ESPN Radio, ESPN.com, ESPN The Magazine, ESPN Enterprises, ESPN Zones (sports-themed restaurants), and other growing new businesses including ESPN360.com (Broadband), ESPN Mobile Properties, ESPN on Demand, ESPN Interactive and ESPN PPV. Based in Bristol, Ct., ESPN is 80 percent owned by ABC, Inc., which is an indirect subsidiary of The Walt Disney Company. The Hearst Corporation holds a 20 percent interest in ESPN.

About Gas Station TV

Gas Station TV is an IP-based digital television network at the pump. Captive consumers are engaged for 4 1/2 minutes during their pump transaction with nothing to do. There is only one channel, no remote controls, DVR's or PC multitasking. GSTV provides a programming experience with select content from the ABC Television Network, as well as local news, weather, traffic, and sports to engage users and enable marketers to connect with mobile consumers like no other media. The content, programmed for a highly desirable and captive audience, can be specifically tailored to geography and time of day. Currently on over 1,000 screens in multiple top 10 markets, Gas Station TV will be on over 6,000 screens at leading gas retailers in the Top 10 DMA's in 2007. GSTV is a proven tool for driving business for advertisers and increasing the revenue stream for participating gas retailers. Please visit
www.gstv.com for more information.

Source: Gas Station TV

 

 

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