Thursday, 13 September, 2012 5:22 PM
to Open New Locations Inside Best Buy Stores in Bloomfield Hills
and Novi-West Oaks
prize drawing every 30 minutes and a chance to win a $10,000 shopping
spree at public grand opening parties on September 28-30, 2012
BY GLORIA RZUCIDLO / ©AMERICAJR.com
Best Buy store in Novi, Mich. is one of two locations that will
be feature a Gardner-White retail concept inside.
Mich. – Gardner-White Furniture, a 100-year-old Detroit
furniture retailing pioneer, scores another industry-first! The
family-owned, Michigan-based chain of furniture stores today announced
a revolution in retail -- it will open new locations inside two
Detroit-area Best Buy stores, one of the world’s largest retailers
of consumer electronics.
Steve Tracey, president of Gardner-White, describes the new retail
concept and innovative shopping experience as “the ultimate
in consumer convenience. Time is the most precious commodity to
our customers and this is the answer to our time-starved society.
These new concept stores will allow consumers to get the furniture
and electronics they need, while saving both time and money.”
The new Gardner-White stores within a store will be located in the
Best Buy stores at 2169 Telegraph Road, in Bloomfield Hills, and
at 43525 West Oaks Drive, in Novi. Both stores are set to open their
doors on September 21, and will host public grand opening parties
on September 28, 29 & 30 to give away more than $25,000 in free
prizes, plus a $10,000 Gardner-White shopping spree.
The opening of the two new locations will mark the first time ever
that a major furniture retailer has built new stores within existing
locations of a major consumer electronics retailer. Gardner-White’s
footprint will be nearly 8,000 square-feet in the Bloomfield Hills
store and 10,000 square-feet in the Novi-West Oaks location.
“This brand new retailing concept works because furniture
and consumer electronics are two product categories that fit really
well together,” said Steve Tracey, president of Gardner-White
Furniture. “In fact, the first time we offered a free TV with
the purchase of furniture, the customer demand was overwhelming.”
In partnership with Best Buy, Gardner-White was the first furniture
retailer in Michigan to package furniture and brand-name (Samsung
and Toshiba) televisions together. This retailing collaboration
began in 2009 and today Gardner-White is one of Best Buy’s
largest partners in the U.S.
Product offerings at the new Gardner-White Bloomfield Hills and
Novi-West Oaks stores will include reclining furniture, leather
furniture, entertainment centers and brand name mattresses, including
Tempur-pedic, Icomfort, Beautyrest, Serta Perfect Sleeper and Restonic.
“These special locations will have a mattress to satisfy every
consumer and Gardner-White Mattress Experts will help customers
select the bed that is right for them,” said Tracey. “Our
selection of living room furniture includes many motion groups,
perfect for family television watching, gaming and relaxing. Manufacturers
include Lane, Klausssner, Natuzzi, Cheers and Ashley. The styles
and values are sensational,” said Tracey.
The new locations will be staffed by Gardner-White product specialists
and support crew to ensure that consumers who shop the store within
a store will receive the great deals and the extra perks that they
expect, including free next-day delivery and interest-free financing.
“These new stores are all about a more convenient, time-saving
and complete home furnishings and electronics shopping experience,”
GRAND OPENING PARTIES & BLANKET COLLECTION FOR NEEDY
The public is invited
to attend free, family-friendly grand opening celebrations at the
Bloomfield Hills and Novi-West Oaks stores, September 28, 29 &
30. Party highlights include prize giveaways totaling more than
$25,000, including a $10,000 Gardner-White shopping spree. Drawings
for a variety of valuable prizes will be held every 30 minutes;
prizes include 51” Samsung TVs, leather sectionals and reclining
sofas, entertainment centers, brand name mattresses, Kindle Fires,
32” Toshiba TVs, Blu-ray DVD players and more. No purchase
is necessary to enter any prize drawing. All winners must be present
at the time of the drawing with the exception of the grand prize
drawing for the $10,000 shopping spree. Gardner-White will also
be giving away DVD copies of “The Avengers” with any
While the parties are free of charge, Gardner-White — one
of metro-Detroit’s largest retailer of mattresses —
is requesting donations of clean, new or gently used blankets to
warm the heart of someone in need this winter. Additionally, Gardner-White
will match the total number of blankets donated by guests. All blankets
will be given to Volunteers of America for local distribution.
Hours of the grand opening parties at the new Gardner-White stores
in Bloomfield Hills and Novi-West Oaks are Friday, Sept. 28 from
4 – 9 p.m.; Saturday, Sept. 29 from 12 – 9 p.m.; and
Sunday, Sept. 30 from 12 – 6 p.m. For more information, please
visit Gardner-White’s Facebook page or website at www.gardner-white.com.
Gardner-White has been
a Michigan furniture institution for 100 years. Gardner- White offers
consumers a complete furniture and mattress shopping experience
– with an emphasis on ultimate quality for price paid, readily
available customized finance options, and impeccable service after
For 100 years, Gardner-White Furniture has set the standard on quality,
value and service. With stores conveniently located throughout southeastern
Michigan, the company offers value conscious consumers affordable
prices on an excellent selection of stylish, quality furniture.
Additionally, Gardner-White’s exceptional no-pressure customer
service is paramount to its business philosophy; it is how the company
became one of Metro Detroit's most trusted furniture and mattress
Gardner-White Furniture is a privately owned and operated family
company based in Auburn Hills, Michigan. The company supports numerous
community and charitable organizations including The American Red
Cross, Volunteers of America and Habitat for Humanity. For more
information about Gardner-White, visit www.gardner-white.com.
Source: Brendy Barr
Buy Confirms Closure Plans for Remaining 42 U.S. Big Box Stores
BY GLORIA RZUCIDLO / ©AMERICAJR.com
Best Buy store is located at 43525 West Oaks Drive in Novi, Mich.