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Thursday, 10 September, 2009 11:01 PM

Hershey's Bliss invites women nationwide to Share the Bliss of a 16.5-carat Diamond Necklace

Online Contest Inspired by Best-Selling Book “The Necklace” Celebrates Debut of New Hershey’s Bliss Chocolate Bars by Connecting Women to Share Everyday Bliss Nationwide

Photo credit: JSH&A Public Relations The 16.5-carat Diamond Necklace

HERSHEY, Pa. – If diamonds are a girl’s best friend, adding chocolate creates a blissful trio. In the New York Times best-selling book “The Necklace: Thirteen Women and the Experiment That Transformed Their Lives” by Cheryl Jarvis (A Ballantine Trade Paperback; On Sale August 25, 2009), 13 women embark on a surprising journey of living life and learning about one another as they join forces to purchase and share a diamond necklace. Designed to celebrate life’s everyday bliss, Hershey’s Bliss® chocolate will take a page from this true story to help others experience the undeniable bliss of sharing just like the women of “The Necklace.” The Hershey’s Bliss chocolate Share the Bliss™ contest will connect women nationwide with the once-in-a-lifetime chance to share a 16.5-carat diamond necklace. The national online essay contest kicks-off August 25 at www.hersheysbliss.com and celebrates the launch of the new Hershey’s Bliss Dark Chocolate bars and Hershey’s Bliss Milk Chocolate with a Meltaway Center bars.

“Our necklace created an amazing and unique bond among a diverse group of women,” said Jonell McLain, founder of the original group of women chronicled in “The Necklace.” “We’re thrilled that Hershey’s Bliss is offering other women the chance to experience the everyday “bliss” and unexpected joy that sharing a diamond necklace brought to all of us. The Hershey’s Bliss necklace will help others participate in this adventure in sharing.”

Beginning August 25 through December 2009, consumers can visit www.hersheysbliss.com to enter the Share the Bliss contest by submitting their stories (150 words or less) of why they want to experience or be “blissed” the Hershey’s Bliss diamond necklace. Five lucky women will be selected to share the 16.5-carat diamond necklace for two weeks and will receive the necklace, delicious Hershey’s Bliss chocolate and a signed copy of “The Necklace.” Each winner will be asked to share their experience with the necklace through a blog on the Hershey’s Bliss chocolate Web site and to help select the next winner, thus connecting women nationwide. The winners will be invited to meet in person for the first time at the Young Survival Coalition’s (YSC) spring 2010 charity benefit in New York City where the necklace will be “blissed” for the last time. Hershey’s Bliss will continue the company’s long-standing support of the YSC and raising awareness for breast cancer by donating the 16.5-carat diamond necklace to the organization’s annual fund raiser.

“Hershey’s Bliss chocolate was developed to help women celebrate and appreciate their everyday joys and lift their spirits,” said Jody Cook, spokeswoman for Hershey’s Bliss chocolate and The Hershey Company. “We saw the real life story of ‘The Necklace’ and the Share the Bliss contest as a perfect way to continue offering women indulgences – whether large like a beautiful diamond necklace or small like delicious chocolate – to continue to celebrate the life they already love.”

The Share the Bliss campaign celebrates the launch of the new Hershey’s Bliss Dark Chocolate bars and Hershey’s Bliss Milk Chocolate with a Meltaway Center bars. Hershey’s Bliss chocolate first debuted in 2008 as lay-down bags of individually-wrapped domed shape chocolates that perfectly fit the mouth allowing each chocolate to melt evenly, cascading rich, creamy chocolate notes across the tongue. Now at retail, the new Hershey’s Bliss chocolate bars feature a smooth, creamy texture for an indulgent personal chocolate experience. The single bars are sectioned into five pieces of delicious Hershey’s Bliss chocolate that are perfect for sharing or enjoying alone.

Visit www.hersheysbliss.com for more information on Hershey’s Bliss chocolate and to enter for a chance to be one of five lucky women who will be “blissed” with the one-of-a-kind diamond necklace.

 

Photo credit: JSH&A Public Relations

“The Necklace: Thirteen Women and the Experiment That Transformed Their Lives” by Cheryl Jarvis