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Wednesday, 31 October, 2007 8:18 PM

PROFILE: Kristin Priest, Account Executive at Marx Layne & Co.

PHOTO BY JASON RZUCIDLO / ©AMERICAJR.com

Kristin Priest sits in her office at Marx Layne & Co. in Farmington Hills, Mich.

by Jason Rzucidlo
AmericaJR@AmericaJR.com

 

 

The life of a public relations practitioner is very busy and hectic. When it comes to Kristin Priest, 24, an account executive at Marx Layne & Co., it couldn’t be truer.

Priest attended Central Michigan University and obtained a bachelor’s degree in public relations with a minor in interpersonal and public communications. She started as an intern at the agency firm and then was hired immediately after. “In my free time, I like to spend time with friends and family,” the account executive said. “I’m an avid novel reader and I love ‘trash’ television (i.e. reality TV).”

Priest was able to find the internship through CMU’s listserv service. It provided her with lots of different companies that were offering internships in public relations. She also did some marketing and PR for Lighthouse of Oakland County, an organization providing services for the less fortunate.

The account executive was a member of PRSSA when she was a student at CMU. “I never joined PRSA because I don’t have the time for it,” Priest said.

Priest has a laundry list of responsibilities to fulfill at Marx Layne & Co. She handles media relations, advertising, producing letters, brochures and other materials for her clients. Account executives at her office are paid in intervals by 15 minutes.

“It can get pretty hectic,” the 24-year-old said. “I just worked with Taubman and Mall at Partridge Creek. Everyday is different. There is no typical day. We have flex time here. You can work 8 a.m. to 5 p.m. or 9 a.m. to 6 p.m.”

She admits the agency life isn’t for everyone. It’s a job that requires you to meet deadlines and be ready to go at a moment’s notice.

One of the challenges facing the account executive is when media just isn’t interested in her events. “That’s challenging to go back to your client,” she said.

Priest considers her job rewarding when her event gets the front page story in the newspaper. Also, she enjoys putting together brochures or newsletters that her clients are pleased with.

Each account executive in her office has different amounts of clients. Some have as little as seven while others have as many as 20. Priest has 12 clients currently. A few of her longest-running clients include McDonald’s of Southeast Michigan and the Jervis B. Webb Co.

“We work on projects and retainers,” she said. “Other times you work with someone for a month.”

For someone trying to get into the field, Priest recommends doing as many internships as possible. “If your internship works well, they could transition into a job. Marx Layne has hired several interns. We typically have four interns per semester. We max out at six or so.”

Getting clients is not an easy task, according to the account executive. Priest says sometimes clients ask for a proposal while other times she has to make the calls. She will call organizations to see if they have a new product coming out or an event they would like to promote.

“One of the great things is being able to work and meet new people,” the 24-year-old said. “With McDonald’s I’ve met the Duchess of York. For anyone that doesn’t want to live the same day twice, try PR.”

Name
Kristin Priest
Age
24
Position
Account Executive at Marx Layne & Co.
Education
Central Michigan University
Hobbies
Time with friends and family; reading novels; watching reality TV

 

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