life of a public relations practitioner is very busy
and hectic. When it comes to Kristin Priest, 24, an
account executive at Marx Layne & Co., it couldn’t
Central Michigan University and obtained a bachelor’s
degree in public relations with a minor in interpersonal
and public communications. She started as an intern
at the agency firm and then was hired immediately after.
“In my free time, I like to spend time with friends
and family,” the account executive said. “I’m
an avid novel reader and I love ‘trash’
television (i.e. reality TV).”
able to find the internship through CMU’s listserv
service. It provided her with lots of different companies
that were offering internships in public relations.
She also did some marketing and PR for Lighthouse of
Oakland County, an organization providing services for
the less fortunate.
executive was a member of PRSSA when she was a student
at CMU. “I never joined PRSA because I don’t
have the time for it,” Priest said.
a laundry list of responsibilities to fulfill at Marx
Layne & Co. She handles media relations, advertising,
producing letters, brochures and other materials for
her clients. Account executives at her office are paid
in intervals by 15 minutes.
can get pretty hectic,” the 24-year-old said.
“I just worked with Taubman and Mall at Partridge
Creek. Everyday is different. There is no typical day.
We have flex time here. You can work 8 a.m. to 5 p.m.
or 9 a.m. to 6 p.m.”
the agency life isn’t for everyone. It’s
a job that requires you to meet deadlines and be ready
to go at a moment’s notice.
One of the
challenges facing the account executive is when media
just isn’t interested in her events. “That’s
challenging to go back to your client,” she said.
her job rewarding when her event gets the front page
story in the newspaper. Also, she enjoys putting together
brochures or newsletters that her clients are pleased
executive in her office has different amounts of clients.
Some have as little as seven while others have as many
as 20. Priest has 12 clients currently. A few of her
longest-running clients include McDonald’s of
Southeast Michigan and the Jervis B. Webb Co.
work on projects and retainers,” she
said. “Other times you work with someone for a
trying to get into the field, Priest recommends doing
as many internships as possible. “If your internship
works well, they could transition into a job. Marx Layne
has hired several interns. We typically have four interns
per semester. We max out at six or so.”
is not an easy task, according to the account executive.
Priest says sometimes clients ask for a proposal while
other times she has to make the calls. She will call
organizations to see if they have a new product coming
out or an event they would like to promote.
of the great things is being able to work and meet new
people,” the 24-year-old said. “With McDonald’s
I’ve met the Duchess of York. For anyone that
doesn’t want to live the same day twice, try PR.”