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Tuesday, 31 January, 2012 9:14 AM
Power-Packed
Lexus Exhibit Bound for 2012 Chicago Auto Show
Photo
credit: Lexus
The
award-winning Lexus LF-LC concept
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CHICAGO --
In line with its new brand attitude, Lexus is looking to make a
‘super’ impression on Chicagoans at this year’s
2012 Chicago Auto Show.
For the first time, at any auto show, Lexus will be displaying four
of its renowned LFA super cars. Packing 552 horsepower in a V10
engine, the LFA is considered one of the world’s greatest
performance vehicles.
“The LFA has become
a true halo vehicle for Lexus and its appearance exudes power and
technical ingenuity,” said Paul Rohovsky, National Manager
– Lexus Engagement Marketing. “This quartet of super
cars will serve as the center piece of an exhibit where visitors
can witness Lexus’ ongoing design and brand transformation
through many other dynamic vehicles.”
Among these other world-class
vehicles is the all-new 2013 Lexus GS. Of late, this sedan has become
synonymous with the brand’s redefined image and new evocative
styling. The GS 350, along with its hybrid variant, the GS 450h,
and optional F Sport package, plays a vital role in conveying the
boldness that customers can expect from a re-energized Lexus. For
tuning enthusiasts, Lexus will also display the Project GS F Sport
by Five Axis. This highly-modified GS originally debuted at the
Specialty Equipment Market Association (SEMA) Show in Las Vegas.
Further proof of the
brand’s evolving design direction will be found in the LF-LC
sport coupe, a concept vehicle that debuted at the 2012 North American
International Auto Show (NAIAS). Crafted by Toyota’s Calty
design studio in Newport Beach, Calif., the LF-LC’s clean
lines emphasize motion, creating a distinctive look for this futuristic
vehicle. The LF-LC was named best concept vehicle at NAIAS this
year, as selected by a jury of past and present auto designers.
Another vehicle bound
for Chicago is the updated 2013 Lexus LX full-size sport utility
vehicle, due out later this year. The LX has earned the distinction
of being amongst the best vehicles in its class since its introduction
more than 15 years ago. This venerable vehicle will be flanked by
other popular SUVs in the Lexus lineup, the RX and GX.
Interactivity was instrumental
in the creation of this year’s exhibit in Chicago, as evidenced
by an area dubbed “Engineering Amazing.” This gallery
has several interactive displays that illustrate Lexus’ endless
pursuit of perfection though engineering expertise and craftsmanship.
The Lexus exhibit was designed and constructed by George P. Johnson
of Auburn Hills, Mich.
About Lexus
Lexus is a leading luxury
automaker in the United States. With its reputation for high-quality
products and exemplary customer service from its 229 dealers, Lexus
has been the top-selling luxury automaker for 11 of the past 12
years. In addition, Lexus is the luxury hybrid leader, offering
five hybrids that provide the best in innovative technology and
first-class luxury. When Lexus was established in 1989, it offered
two models of vehicles. Now, more than 20 years later, Lexus offers
variations of 10 vehicles, from the sporty CT 200h hybrid to the
V10 super car, the LFA.
Source: Lexus
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