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Local News / Automotive

Wednesday, 17 December, 2008 7:58 AM

Margery Krevsky signs copies of 'Sirens of Chrome: The Enduring Allure of Auto Show Models'

PHOTO BY VINCE DERY / ©AMERICAJR.com

A fan speaks to Krevsky before getting an autograph.

by Vince Dery
vinnied13@prodigy.net

 

DETROIT -- On the evening of Dec. 11, I was pleased to get a short interview with Margery Krevsky before her book premiere signing of "Sirens of Chrome: The Enduring Allure of Auto Show Models" at the Skillman Branch of the Detroit Public Library.

Despite the present declining automobile conditions, she seemed upbeat as to the need of auto show models. She noted that Productions Plus Talent Agency, which she founded over 20 years ago, has supplied models to the various auto companies and is still going very well.

In addition to being President and Chief Executive Officer of Productions Plus, two years ago she formed a second company, Purely Pro Cosmetics, to create a line of make-up for the special needs of her and another professional models.

When asked to the growing need of bi-lingual spokes models at various United States auto shows, she stressed her need to provide models who speak Spanish and English at the Miami, Texas, Phoenix and Los Angeles Auto Shows. In addition, English-Japanese bi-lingual spokes models are used at the Los Angeles Auto Show and English-French bi-lingual spokes models are provided by her agency to automakers at the Toronto International Auto Show.

I also inquired of Ms. Krevsky if she has provided models at the Shanghai or other Chinese auto shows. Presently, her agency has not provided these shows with models, but has been at the discussion stages to do so.

In summary, Margery Krevsky is a very informative individual regarding the talent needed for the auto shows. Her models assisting her at the book signing were very informative as to the various auto shows for which they have modeled, many of which I have covered for over 15 years.

Ms. Krevsky's book "Sirens of Chrime" is packed with photos and narrative regarding auto show models over the past 70 years.

 

PHOTO BY VINCE DERY / ©AMERICAJR.com

Margaret Krevsky, author of "Sirens of Chrome: The Enduring Allure of Auto Show Models".

 

PHOTO BY VINCE DERY / ©AMERICAJR.com

Margery Krevsky speaking with PR and media attendees before the signing.

 

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