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Thursday, 22 July 2010 7:29 P.M.
Survey
Confirms That Mobile Barcode Scanning is Going Mainstream This Holiday
Season
Twitter
and Facebook Poll Proves the Influence that Mobile Barcodes are
having for Retail Outlets to Improve Customer Shopping Experience
Photo
credit: www.serialio.com
A
shopper scans an electronics item with a mobile phone.
NEW
YORK -- A recent poll distributed by Scanbuy on Twitter
and Facebook shows how consumers are utilizing mobile barcodes while
shopping over the holidays. It revealed that there is significant
interest in using mobile barcodes while shopping. More than half
of those surveyed scanned a barcode, with 57% scanning at least
once, 40% of those consumers scanning a mobile barcode five or more
times, with an additional 40% stating they've never scanned a barcode
before, but would like to.
Other key
findings include:
- An overwhelming
97% of consumers found mobile barcodes useful in some capacity,
with only 3% finding them "not very useful"
- Price
comparison was the most popular feature for consumers while shopping,
with user reviews and specific product offers also getting strong
interest
- More
than half of consumers said they'd most likely scan a barcode
to look up prices online, but some also like getting information
without finding a sales clerk
- Over
60% stated they are most likely to scan barcodes (UPC and QR)
from product packaging
- The iPhone
was the device most used by respondents, with 34% of those surveyed
saying that was the device they used. BlackBerry and Android were
right behind at 29% and 27% each, respectively.
According
to Mike Wehrs, CEO and President of Scanbuy, "The fact that
40% of those surveyed scanned a barcode five or more times, with
an additional 40% interested in scanning in the future, shows the
immediate interest and long-term potential that mobile barcodes
have in the field of retail. They can be utilized by consumers and
retailers both to make for a truly valuable shopping experience.
These results also show that there is a wide variety of useful content
we can provide that will help educate a shopper and assist in closing
a sale wherever the shopper may be."
In line
with the previous statistics released by Scanbuy since Black Friday,
consumer use of mobile barcodes on the ScanLife platform has remained
on average at 50% more than the pre-holiday run rate. With most
consumers surveyed stating interest in trying mobile barcodes and
finding the technology useful, consumer usage of mobile barcodes
will likely continue to grow even after the holidays as mobile users
become accustomed to the convenient and easy access to information
that the technology provides.
Scanbuy
is the leading global provider of mobile barcode solutions that
use the camera phone as the link between the physical world and
the digital world. The ScanLife solution consists of a multi-barcode
reader application and interoperable Code Management Platform. The
technology has been successfully deployed and supported by leading
mobile providers and handset manufacturers in the United States,
Mexico, Chile, Spain, Italy and Denmark. Media companies and marketers
use the solution to create and manage measurable 2D barcode campaigns,
extending brand engagement onto mobile devices.np For more information
on Scanbuy, please visit www.scanbuy.com
or www.scanlife.com.
Source: Scanbuy
Photo
credit: www.serialio.com
A
shopper scans a box of Junior Mints with a smartphone.
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