Wednesday, 21 May, 2008 12:39 PM
Celebrates the Energy, Innovation and Culture of Electronic Music
Electronic Music Festival Showcases Strong Artist Line Up, Weatherproofed
Stages, and Enhanced Sound Systems that Create a Diverse Music Experience
BY JASON RZUCIDLO / ©AMERICAJR.com
Greinke entertained the crowd with his "beats" at the
Beatport Stage in 2007.
DETROIT -- Detroit's
Electronic Music Festival has become one of the most highly anticipated
annual events for electronic music fans in Detroit and across the
globe. And Movement 08 -- coming May 24-26 at Detroit's Hart Plaza
-- is no exception. With an unprecedented lineup of artists and
numerous new elements, Movement 08 promises to be the most exciting,
entertaining and innovative festival yet.
for producing Detroit's Electronic Music Festival is grounded in
our company's mission, to accelerate and accentuate all the best
of what Detroit has to offer the world, and that includes: artists,
events, destinations, and all forms of cultural enrichment,"
said Jason Huvaere, Paxahau Promotions Group, which has produced
this festival since 2006. "That also includes making improvements
to the festival year after year, to help it grow and spread the
excitement of the electronic music culture to people across the
area and around the world."
Much of the anticipation
surrounding Movement 08 is being generated by one of the strongest
lineups the festival has had in its history. This year's roster
of performers includes Moby, Benny Benassi, Carl Craig, Richie Hawtin,
Deadmau5, James Zabiela, Dubfire, and critically acclaimed artists
such as Marco Carola, Peanut Butter Wolf and Cobblestone Jazz. Although
Paxahau actively heralds Detroit's heritage as the birthplace of
techno, the company also experiences the talent from other cities,
such as Miami and Berlin, to bring artists from every corner of
the world to Movement.
to the pulse of the music community, so we can present artists that
expand Movement's dream -- and expose audiences to the spectrum
of diverse genres within the electronic music scene," stated
Huvaere. "We're all about showcasing renowned, established
artists while also giving up-and-coming talent an opportunity to
reach a broader audience."
New Stages Elevate
Movement 08 To Higher Standards Of Excellence
The festival will feature
four distinct stages -- each with its own unique personality. The
vitaminwater Stage, the Beatport Stage, the Real Detroit Stage and
the Red Bull Stage. This is the first year the Red Bull Music Academy
is presenting a stage at any U.S. festival.
Huvaere added, "Like
Paxahau, the Red Bull Music Academy is dedicated to helping artists
gain exposure and experience while meeting and collaborating with
other artists from around the world -- creating a real cultural
phenomenon, just like Detroit's Electronic Music Festival."
The Red Bull Stage and
the Beatport Stage represent two of the most significant improvements
to this year's festival. Both stages feature new structure designs
to provide the audience with an optimal listening and dancing experience.
The stages include new vinyl roofs and metal structures, ensuring
a foundation strong enough to hold the sound and lighting systems.
Plus, the stages provide more space, better sightlines and protection
against inclement weather conditions. In addition to these new stages,
the festival will feature drastically enhanced sound systems to
provide attendees with outstanding sound quality.
Maintain Forward Momentum
Subsidizing stages is
only one way sponsors are supporting Movement 08, one of only four
electronic music events held in North America. In fact, as economic
conditions have resulted in declining funding from other sources,
sponsorships are more important than ever before to the ongoing
success of the festival -- and Paxahau's ability to keep ticket
In addition to Red Bull,
vitaminwater, Real Detroit Weekly and Beatport -- the leading music
download site of the electronic music industry, which only sponsors
three other events in the U.S. each year -- other key sponsors of
Movement 08 include Scion, MySpace, Sony Playstation, Garden Fresh,
Nino Salvaggio International Marketplace, Moo Moo's Cuisine and
Resident Advisor, an online magazine devoted to dance music and
"Without this support,
this event does not happen. These presenters understand the value
and unique opportunity to reach the hearts and minds of electronic
music fans, a cultural demographic that doesn't respond to traditional
marketing and advertising -- but is loyal to companies and brands
that get behind the things they are passionate about."
Join The Movement
Held over Memorial Day
Weekend (May 24-26) at Downtown Detroit's Hart Plaza, Movement 08
is expected to attract up to 20,000 attendees per day. Discounted
pre-sale admission tickets to the festival are $40 for a weekend
pass (available for a limited time only) or $175 for VIP tickets
(with limited capacity available). The festival's hours are Noon
Music fans from all over
the region, the country and the world will visit Detroit to attend
Detroit's Electronic Music Festival, bringing much-needed revenue
to the City of Detroit and Southeastern Michigan. Most important,
however, the festival will further expand Detroit's reputation for
inspiring the electronic music scene -- and the foundation for the
creative renaissance being led by electronic music artists everywhere.
"As electronic music
has evolved and expanded its reach, the festival has grown and improved
right along with it," said Jason Huvaere. "The best way
to appreciate and understand what makes this event special is to
come and experience it."
For more information
on Movement 08 -- Detroit's Electronic Music Festival or to order
tickets, visit www.myspace.com/detroitmusicfest
BY JASON RZUCIDLO / ©AMERICAJR.com
main stage at the MOVEMENT festival in 2007.