NAIAS :: Interesting Facts
than 6,800 journalists from 63 countries and 43 U.S. states including
279 TV networks attended the NAIAS 2005 Press Days. More than 31 percent
of media attendees were from outside the United States.
Although the first auto show in Detroit was held in 1907, the 2006
show, renamed North American International Auto Show in 1989, will
be our 18th international show.
The NAIAS is the only auto show in the United States to earn the distinguished
sanction of the Organisation Internationale des Constructeurs d'Automobiles,
the Paris-based alliance of automotive trade association and manufacturers
from around the world.
Cobo Center has approximately 700,000 square feet of exhibit space
and the NAIAS uses every inch of it and more. The multiple-tiered
exhibits bring the total square footage for the show to more than
1 million square feet.
The NAIAS adds more than $500 million annually to the Southeast Michigan
economy, with nearly $100 million directly to the to the city. It's
a world-class event that positively impacts local exhibit companies,
show attendees, charities, businesses, and our residents every year.
It is the single largest economic impact event in the region.
The economic impact of NAIAS and 2006 Super Bowl combined will bring
nearly $1 billion to Southeast Michigan.
- Fourteen semi-trailers
are required to carry the 75,000-plus yards of carpet used for the exhibits
and aisles at the NAIAS. This is enough carpet to cover the length of
750 football fields.
- Auto show exhibits,
theatrical lighting and sound equipment will use enough electricity
to power a 180 homes for one year.
- It takes about
10 weeks, or almost an entire college semester, for the NAIAS build.
Times have changed, and so has the show. Fifteen years ago, the "Detroit
Auto Show" build was accomplished in four days.
- 1,500-plus carpenters,
stagehands, electricians, Teamsters, riggers and ironworkers are employed
full time for the build and dismantle of the NAIAS (working 12-14 hour
days, including some double shifts). 1,732 people ensure the show's
daily operations including; 200 janitorial workers, 500-700 catering
personnel, 65 vehicle polishers, 135 car porters, 87 full-time Cobo
Center staff members and 20 additional part-time Cobo Center staff members,
75 NAIAS permanent and temporary staff, and 450 auto show security personnel.
- NAIAS exhibits
are collectively valued in excess of $200 million, excluding the value
of the more than 700 vehicles in those exhibits.
- The NAIAS 2005
had more than 111 million page views of the official website, msnautos.com,
and over 2 million visitors to the NAIAS public website, naias.com.
- The annual Charity
Preview event at NAIAS has been held since 1976. That year, the event
raised $15,000. In 2005, the Charity Preview raised $7 million. Since
1989, when the NAIAS became an international auto show, the Charity
Preview has raised more than $58 million for southeastern Michigan children's
charities -- over $40 million since 1998 alone.
- Since its designation
as an international auto show in 1989, the NAIAS has hosted 924 North
American and worldwide vehicle introductions.
- The auto show
has been held in a number of locations, including the Michigan State
Fairgrounds, the Detroit Artillery Armory, with the first show held
in 1907 at Beller's Beer Garden at Riverside Park on Jefferson Avenue
in Detroit, in conjunction with a hunting and fishing accessories show.
The show has been held at Cobo Center since 1965.
- United States
Presidents who've attended the show in Detroit include President Dwight
D. Eisernhower in 1961, and President William J. Clinton in 1999.
- The Detroit Auto
Show has been held every year since 1907 with the exception of the years
during and after World War II, 1943 - 1952, as a result of the war and
its effects on the auto industry.
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