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"Electra" by Sophocles
January 6-March 23, 2006
Call (313) 577-2972

2006 NAIAS :: Auto Show Review

by Jason Rzucidlo had a blast at the media week of the 2006 North American International Auto Show. We had the opportunity to attend the SAA Conference and the AutoWeek Design Forum as well as all the hot new concept cars and production models.

Seven members of our web team attended the 2006 NAIAS. We are going to mention some of the highlights from this year at the auto show. We will begin with Sunday, January 8th and continue chronologically until Wednesday, January 11th...

On Sunday, we attended the General Motors press conference. The automaker revealed the all new Saturn Vue Green Line hybrid and the Chevy Tahoe dual-mode hybrid. They are going to offer 25% better fuel economy.

While at the GM section of the auto show, we saw Travis Parker performing. He is the drummer from the band Blink-182. He was entertaining the media at the Cadillac display. Click here for pictures.

WDIV Local 4 was the official TV station of the 2006 NAIAS. We had the chance to shake hands with anchor Guy Gordon and business editor Rod Meloni while at the auto show. We would also like to mention that they were riding around in a tiny electric car videotaping the sights and sounds of the show for their newscasts. It was kinda funny!

Tuesday was a big day for us at In the morning, we attended the SAA Conference. It was being held in the Ballroom of the Renaissance Center. Jerry York, an assistant of billionaire Kirk Kerkorian was the keynote speaker. He talked about how he turned around IBM and Chrysler and gave some tips to GM on what they should do to become profitable again.

In the Michigan Hall of Cobo Center, there was a press conference at the Michigan International Speedway area. Mr. Jack Roush, CEO of Roush Racing was on hand to announce a new sponsorship between AAA, Ford Racing and the #6 Mark Martin race car. You have the opportunity to listen to the entire press conference by clicking here.

Also on Tuesday, we conducted a LIVE Interview with one of the product specialists at NISSAN. We discussed the all-new URGE concept that is equipped with an XBox 360 video game system. The car was designed for teenagers aged from 16-20 who are in the market for their very first car. Click here to listen to our LIVE Interview.

Wednesday was another big day for the Web Team. On this day, we finished taking pictures of all the new concept cars and production models. We also conducted more interviews with the professionals who built and designed the cars that are on display.

We had the chance to attend the AutoWeek Design Forum. Let me say, I've never been to it before but I can't wait to return to it next year! It was so much fun. During the seminar, they had speakers from Ford, GM and Chrysler speak about design and what it means to their company.

The automotive magazine handed out it's annual Editor's Choice Awards. The Most Fun Vehicle award went to the Nissan URGE. The Dodge Challenger won the Best Concept award. The Most Significant Vehicle award went to the Toyota Camry. The Chevrolet Camaro won Best in Show.

Also during the Design Forum, Carroll Shelby accepted the first-ever Lifetime Achievement Award from AutoWeek. He is credited with designing the Ford Shelby Mustang as well as many other race cars. He didn't say much but Mr. Shelby left the media with a cliffhanger. "Try to be the person that your dog thinks you are."

At the conclusion of the AutoWeek Design Forum, the media was treated to a preview of the new Pixar film "Cars." Look for it in theatres on June 9, 2006. Mr. John Lasseter, the director of this film came up to speak and told us all about it. Nobody has ever seen a preview of the film outside of the Pixar studios. We saw it before the world!

"Cars" is going to be a huge movie. I loved it so much. In the movie, it is a world where there is only cars and no humans. There is a race for the finish. I'm not going to give away the ending, you need to see it for yourself. There is a special song that was made for the movie by Sheryl Crow. Look for it on the official soundtrack. It is fabulous!!

Michigan Governor Jennifer Granholm appeared at the 2006 NAIAS on Wednesday. She was photographed in front of the Chevy Tahoe hybrid and the all-new Camaro. Here's a secret: the Camaro that you saw is going into production. We also met up with WXYZ Channel 7 reporter Mary Conway who was covering the event.

I would like to take this moment to highlight some of the new cars at the auto show. Chrysler brought back the Imperial and Dodge Challenger. Ford gave the blue oval a new Edge CUV. Toyota unveiled the new Camry hybrid and Yaris compact car. GM is going to begin producing more hybrids.

2006 NAIAS Statistics: This was the 90th Detroit Auto Show and it's 18th year to be an International event. There was 91 different exhibits on display. A total of 67 vehicles were introduced; 31 of them were concept cars. The public attendance figures were 759,310 people; a little lower from last year.

17,000 people attended the Charity Preview. It is the largest one-day fundraiser in the world. This year, the NAIAS raised $6.8 million for 11 local charities.

On behalf of everyone at, we had a blast at the 2006 NAIAS. I would like to thank the NAIAS and the DADA for providing us with media passes to cover this prestigious event. It is one of our favorite times of the year. We can't wait until next year...


This page was last updated on Fri, January 27, 2006 9:39 PM

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"Electra" by Sophocles
January 6-March 23, 2006
Call (313) 577-2972

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