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2007 NAIAS :: Detroit Auto Show :: Interesting Facts

The upcoming NAIAS marks the 100th anniversary of the DADA-sponsored auto show. The show became international in 1989, but it’s far more than 19 years old. On Dec. 9, 1907, the DADA sponsored its first-ever auto show in Detroit. That means, the auto show is technically 100 years old.

More than 6,800 journalists from 62 countries and 46 U.S. states including 279 TV networks attended the NAIAS 2005 Press Days. More than 31 percent of media attendees were from outside the United States.

Although the first auto show in Detroit was held in 1907, the 2007 show, renamed North American International Auto Show in 1989, will be our 19th international show.

The NAIAS adds more than $500 million annually to the Southeast Michigan economy, with nearly $100 million directly to the to the city. It's a world-class event that positively impacts local exhibit companies, show attendees, charities, businesses, and our residents every year. It is the single largest economic impact event in the region.

Fourteen semi-trailers are required to carry the 75,000-plus yards of carpet used for the exhibits and aisles at the NAIAS. This is enough carpet to cover the length of 750 football fields.

Auto show exhibits, theatrical lighting and sound equipment will use enough electricity to power a 180 homes for one year.

It takes about 10 weeks, or almost an entire college semester, for the NAIAS build. Times have changed, and so has the show. Fifteen years ago, the 'Detroit Auto Show' build was accomplished in four days.

1,500-plus carpenters, stagehands, electricians, Teamsters, riggers and ironworkers are employed full time for the build and dismantle of the NAIAS (working 12-14 hour days, including some double shifts).

1,732 people ensure the show's daily operations including; 200 janitorial workers, 500-700 catering personnel, 65 vehicle polishers, 135 car porters, 87 full-time Cobo Center staff members and 20 additional part-time Cobo Center staff members, 75 NAIAS permanent and temporary staff, and 450 auto show security personnel.

NAIAS exhibits are collectively valued in excess of $200 million, excluding the value of the more than 700 vehicles in those exhibits.

The NAIAS 2005 had more than 111 million page views of the official website, msnautos.com, and over 2 million visitors to the NAIAS public website, naias.com.

The annual Charity Preview event at NAIAS has been held since 1976. That year, the event raised $15,000. In 2006, the Charity Preview raised $6.7 million. Since 1989, when the NAIAS became an international auto show, the Charity Preview has raised more than $58 million for southeastern Michigan children's charities -- over $47 million since 1998 alone. • Since its designation as an international auto show in 1989, the NAIAS has hosted 924 North American and worldwide vehicle introductions.

The auto show has been held in a number of locations, including the Michigan State Fairgrounds, the Detroit Artillery Armory, with the first show held in 1907 at Beller's Beer Garden at Riverside Park on Jefferson Avenue in Detroit, in conjunction with a hunting and fishing accessories show. The show has been held at Cobo Center since 1965.

 

Source: NAIAS.com

 

This page was last updated on Thu, October 5, 2006 11:19 PM

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