The upcoming NAIAS
marks the 100th anniversary of the DADA-sponsored auto show.
The show became international in 1989, but it’s far
more than 19 years old. On Dec. 9, 1907, the DADA sponsored
its first-ever auto show in Detroit. That means, the auto
show is technically 100 years old.
More than 6,800
journalists from 62 countries and 46 U.S. states including
279 TV networks attended the NAIAS 2005 Press Days. More than
31 percent of media attendees were from outside the United
Although the first
auto show in Detroit was held in 1907, the 2007 show, renamed
North American International Auto Show in 1989, will be our
19th international show.
The NAIAS adds
more than $500 million annually to the Southeast Michigan
economy, with nearly $100 million directly to the to the city.
It's a world-class event that positively impacts local exhibit
companies, show attendees, charities, businesses, and our
residents every year. It is the single largest economic impact
event in the region.
are required to carry the 75,000-plus yards of carpet used
for the exhibits and aisles at the NAIAS. This is enough carpet
to cover the length of 750 football fields.
Auto show exhibits,
theatrical lighting and sound equipment will use enough electricity
to power a 180 homes for one year.
It takes about
10 weeks, or almost an entire college semester, for the NAIAS
build. Times have changed, and so has the show. Fifteen years
ago, the 'Detroit Auto Show' build was accomplished in four
stagehands, electricians, Teamsters, riggers and ironworkers
are employed full time for the build and dismantle of the
NAIAS (working 12-14 hour days, including some double shifts).
1,732 people ensure
the show's daily operations including; 200 janitorial workers,
500-700 catering personnel, 65 vehicle polishers, 135 car
porters, 87 full-time Cobo Center staff members and 20 additional
part-time Cobo Center staff members, 75 NAIAS permanent and
temporary staff, and 450 auto show security personnel.
are collectively valued in excess of $200 million, excluding
the value of the more than 700 vehicles in those exhibits.
The NAIAS 2005
had more than 111 million page views of the official website,
msnautos.com, and over 2 million visitors to the NAIAS public
The annual Charity
Preview event at NAIAS has been held since 1976. That year,
the event raised $15,000. In 2006, the Charity Preview raised
$6.7 million. Since 1989, when the NAIAS became an international
auto show, the Charity Preview has raised more than $58 million
for southeastern Michigan children's charities -- over $47
million since 1998 alone. • Since its designation as
an international auto show in 1989, the NAIAS has hosted 924
North American and worldwide vehicle introductions.
The auto show has
been held in a number of locations, including the Michigan
State Fairgrounds, the Detroit Artillery Armory, with the
first show held in 1907 at Beller's Beer Garden at Riverside
Park on Jefferson Avenue in Detroit, in conjunction with a
hunting and fishing accessories show. The show has been held
at Cobo Center since 1965.