in January 2007, the Detroit Auto Dealers Association (DADA) and the
North American International Auto Show (NAIAS) will celebrate the
centennial of their successful association in hosting one of the world’s
premier automotive showcases.
the first auto show in Detroit was held in 1907, the 2007 show, renamed
North American International Auto Show in 1989, will be our 19th international
NAIAS is the only auto show in the United States to earn an annual
distinguished sanction of the Organisation Internationale des Constructeurs
d’Automobiles (OICA), the Paris-based alliance of automotive
trade associations and manufacturers from around the world.
than 6,600 journalists from 62 countries and 42 United States including
279 TV networks attended the NAIAS 2006 Press Days. More than 30 percent
of media attendees were from outside the United States.
NAIAS adds more than $500 million annually to the Southeast Michigan
economy, with nearly $100 million directly to the city. It's a world-class
event that positively impacts local exhibit companies, show attendees,
charities, businesses, and our residents every year. It is the single
largest economic impact event in the region.
semi-trailers are required to carry the 75,000-plus yards of carpet
used for the exhibits and aisles at the NAIAS. This is enough carpet
to cover the length of 750 football fields.
show exhibits, theatrical lighting and sound equipment will use enough
electricity to power a 180 homes for one year.
takes about 10 weeks, or almost an entire college semester, for the
NAIAS build. Times have changed, and so has the show. Fifteen years
ago, the 'Detroit Auto Show' build was accomplished in four days.
carpenters, stagehands, electricians, Teamsters, riggers and ironworkers
are employed full time for the build and dismantle of the NAIAS (working
12-14 hour days, including some double shifts).
people ensure the show's daily operations including; 200 janitorial
workers, 500-700 catering personnel, 65 vehicle polishers, 135 car
porters, 87 full-time Cobo Center staff members and 20 additional
part-time Cobo Center staff members, 75 NAIAS permanent and temporary
staff, and 450 auto show security personnel.
exhibits are collectively valued in excess of $200 million, excluding
the value of the more than 700 vehicles in those exhibits.
NAIAS 2006 had more than 90 million page views and over 4.5 million
video streams at the official website, msnautos.com, and over two
million visitors to the NAIAS public website, naias.com.
annual Charity Preview event at NAIAS has been held since 1976. That
year, the event raised $15,000. In 2006, the Charity Preview raised
$6.8 million. Since 1989, when the NAIAS became an international auto
show, the Charity Preview has raised more than $64 million for southeastern
Michigan children's charities -- $33 million of which was raised in
the last five years alone.
its designation as an international auto show in 1989, the NAIAS has
hosted 994 North American and worldwide vehicle introductions.
auto show has been held in a number of locations, including the Michigan
State Fairgrounds, the Detroit Artillery Armory, with the first show
held in 1907 at Beller's Beer Garden at Riverside Park on Jefferson
Avenue in Detroit, in conjunction with a hunting and fishing accessories
show. The show has been held at Cobo Center since 1965.