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2008 NAIAS: Interesting Facts

 

  • Beginning in January 2007, the Detroit Auto Dealers Association (DADA) and the North American International Auto Show (NAIAS) will celebrate the centennial of their successful association in hosting one of the world’s premier automotive showcases.
  • Although the first auto show in Detroit was held in 1907, the 2007 show, renamed North American International Auto Show in 1989, will be our 19th international show.
  • The NAIAS is the only auto show in the United States to earn an annual distinguished sanction of the Organisation Internationale des Constructeurs d’Automobiles (OICA), the Paris-based alliance of automotive trade associations and manufacturers from around the world.
  • More than 6,600 journalists from 62 countries and 42 United States including 279 TV networks attended the NAIAS 2006 Press Days. More than 30 percent of media attendees were from outside the United States.
  • The NAIAS adds more than $500 million annually to the Southeast Michigan economy, with nearly $100 million directly to the city. It's a world-class event that positively impacts local exhibit companies, show attendees, charities, businesses, and our residents every year. It is the single largest economic impact event in the region.
  • Fourteen semi-trailers are required to carry the 75,000-plus yards of carpet used for the exhibits and aisles at the NAIAS. This is enough carpet to cover the length of 750 football fields.
  • Auto show exhibits, theatrical lighting and sound equipment will use enough electricity to power a 180 homes for one year.
  • It takes about 10 weeks, or almost an entire college semester, for the NAIAS build. Times have changed, and so has the show. Fifteen years ago, the 'Detroit Auto Show' build was accomplished in four days.
  • 1,500-plus carpenters, stagehands, electricians, Teamsters, riggers and ironworkers are employed full time for the build and dismantle of the NAIAS (working 12-14 hour days, including some double shifts).
  • 1,732 people ensure the show's daily operations including; 200 janitorial workers, 500-700 catering personnel, 65 vehicle polishers, 135 car porters, 87 full-time Cobo Center staff members and 20 additional part-time Cobo Center staff members, 75 NAIAS permanent and temporary staff, and 450 auto show security personnel.
  • NAIAS exhibits are collectively valued in excess of $200 million, excluding the value of the more than 700 vehicles in those exhibits.
  • The NAIAS 2006 had more than 90 million page views and over 4.5 million video streams at the official website, msnautos.com, and over two million visitors to the NAIAS public website, naias.com.
  • The annual Charity Preview event at NAIAS has been held since 1976. That year, the event raised $15,000. In 2006, the Charity Preview raised $6.8 million. Since 1989, when the NAIAS became an international auto show, the Charity Preview has raised more than $64 million for southeastern Michigan children's charities -- $33 million of which was raised in the last five years alone.
  • Since its designation as an international auto show in 1989, the NAIAS has hosted 994 North American and worldwide vehicle introductions.
  • The auto show has been held in a number of locations, including the Michigan State Fairgrounds, the Detroit Artillery Armory, with the first show held in 1907 at Beller's Beer Garden at Riverside Park on Jefferson Avenue in Detroit, in conjunction with a hunting and fishing accessories show. The show has been held at Cobo Center since 1965.

Source: NAIAS.com

 

 

:: Return to Our Coverage of the 2008 NAIAS ::

 

"THE SHRINE CIRCUS"

January 17 - 20, 2008

The Dow Arena

www.doweventcenter.com

Once again, AmericaJR.com will Broadcast LIVE from the 2008 North American International Auto Show Press Preview Days and Industry Preview Days. Read our Press Release.
We will bring you the most comprehensive coverage ever with interviews, reviews and the best pictures around. It's all from AmericaJR.com -- Detroit's #1 Website with The BEST Coverage. Period.

This page was last updated on Fri, December 28, 2007 6:05 PM

 

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