NAIAS: Interesting Facts
long time ago.
Although the first auto show in Detroit was held in 1907,
the 2008 show, renamed the North American International
Auto Show in 1989, will be our 20th international show.
Back in 1907, it only cost 50 cents to attend the show.
The first car to be shown at the auto show was the Ford
Model T and President Dwight Eisenhower became the first
U.S. president to attend the auto show in 1961.
auto show has been held in a number of locations, including
the Michigan State Fairgrounds, the Detroit Artillery Armory,
with the first show held in 1907 at Beller's Beer Garden
at Riverside Park on Jefferson Avenue in Detroit, in conjunction
with a hunting and fishing accessories show. The show has
been held at Cobo Center since 1965.
we say the NAIAS is a world-class automotive showcase
The NAIAS is the only auto show in the United States to
earn an annual distinguished sanction of the Organisation
Internationale des Constructeurs dAutomobiles (OICA),
the Paris-based alliance of automotive trade associations
and manufacturers from around the world. OICA is essentially
the trade organization for the worlds auto shows.
Visit their website here (www.oica.net)
to learn more about the global auto show circuit.
than 6,000 media attend? From where? Why?
More than 6,700 journalists from 62 countries and 42 United
States attended the NAIAS 2007 Press Days. Almost 30 percent
of media attendees were from outside the United States.
In addition to Europe and Asia, many media came from a wide
variety of countries from all over the globe including Azerbaijan,
Argentina, Chile, Croatia, Egypt, Ecuador, Jamaica, India,
Latvia, Moldavo, Peru, Rwanda, Turkey, Venezuela and Yugoslavia,
to name just a few.
one of the main things that draws these journalists is the
sheer number of vehicle debuts showcased at the NAIAS. Since
its designation as an international auto show in 1989, the
NAIAS has hosted 1,049 North American and worldwide vehicle
introductions which is a fancy way of saying that
these vehicles were seen for the first time in the world
or in the U.S. at the NAIAS. Media know that if they want
to capture a photo of a vehicle the first time it is debuted,
their best bet is the NAIAS.
we could carpet 750 football fields...
Donald E. McNabb Company sure has their hands full with
the NAIAS year in and year out. This local flooring company
has to hire fourteen semi-trailers to carry the 75,000-plus
yards of carpet used for the exhibits and aisles at the
NAIAS. And, yes, its enough carpet to cover the length
of 750 football fields. Once the show is over, many people
visit McNabb to purchase the semi-used carpet at a reduced
The NAIAS adds more than $500 million annually to the Southeast
Michigan economy, with nearly $100 million directly to the
City of Detroit. It's an incredible world-class event that
provides jobs and revenue to local exhibit companies, service
companies, restaurants, hotels, transportation companies,
charities, and our residents every year. It is the single
largest economic impact event in the Metro Detroit region.
NAIAS exhibits are collectively valued in excess of $200
million, excluding the value of the more than 700 vehicles
in those exhibits.
that means jobs, honey,..and several tons of steel
It takes about 10 weeks, or almost an entire college semester,
for the NAIAS build. But times have changed, and so has
the show. Fifteen years ago, the 'Detroit Auto Show' build
was accomplished in four days. Exhibits today are bigger
and very unique with their own technological bells and whistles
and many have two floors or more. In addition, some exhibits
are actually built twice. Once over in Europe or Asia as
a test-run and then dismantled and shipped overseas to the
NAIAS for final construction. Each year, the NAIAS is visited
by several architectural magazines who write about the design
of the exhibits as well as the building techniques used
in their construction.
1,500-plus carpenters, stagehands, electricians, Teamsters,
riggers and ironworkers are employed full time for the build
and dismantle of the NAIAS (working 12-14 hour days, including
some double shifts).
of that, 1,732 people ensure the show's daily operations
including; 200 janitorial workers, 500-700 catering personnel,
65 vehicle polishers, 135 car porters, 87 full-time Cobo
Center staff members and 20 additional part-time Cobo Center
staff members, 75 NAIAS permanent and temporary staff, and
450 auto show security personnel.
ball gowns, champagne and celebrities...
In 1976, the NAIAS began hosting the Charity Preview black-tie
gala. That year the event raised $15,000 dollars for childrens
charities. In 2008, the Charity Preview raised $6 million.
Since 1989 the Charity Preview has raised more than $76
million for southeastern Michigan children's charities --
$33 million of which was raised in the last five years alone.
Like many things NAIAS, Charity Preview has evolved into
a star-studded affair that is the one place to see and be
seen in Detroit.
year, the Charity Preview and the NAIAS host many local,
national and worldwide celebrities. In the past R&B
Singer Kelis; legendary DJ Funk Master Flex; veteran artists
Hall & Oates; Celine Dion, Comedians Steve Harvey and
Tommy Davidson; Kevin Bacon; Kid Rock; Jay Leno; Veronica
Webb; Tony Danza; Jeff Daniels; The Apprentice star Omarosa;
and TV Host Rachel Ray; have attended the black tie event.
to Our Coverage of the 2009 NAIAS ::