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VIDEO: 2010 Polk Loyalty Awards Presentation

[ Cobo Center • Downtown Detroit ]

 

WATCH: 2010 Polk Loyalty Awards Presentation -- Part One

 

AmericaJR.com's Jason Rzucidlo reports from inside the Detroit Marriott at the Renaissance Center for the 2010 Polk Loyalty Awards presentation at the Automotive News World Congress. The Polk Automotive Loyalty Awards are based on actual model-year purchase/lease activity and recognizes manufacturers for superior performance in owner retention—a critical aspect of building and maintaining market share. Owners of these manufacturers had such a positive overall experience that they came back to buy another vehicle of the same model, make, or manufacturer.

 

WATCH: 2010 Polk Loyalty Awards Presentation -- Part Two

 

 

 

 

This page was last updated on Tue, January 18, 2011 2:53 AM

 

:: Return to Our Coverage of the 2011 NAIAS ::

 

Once again, AmericaJR.com will Broadcast LIVE from the 2011 North American International Auto Show Press Preview Days and Industry Preview Days. Read our Press Release.
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