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The
Dark Ages
OK,
maybe it wasn't a medieval festival with wooden tables
displaying unwieldy armor just before artillery was
invented, but the last North American International
Auto Show (NAIAS) I attended three years ago was not
far from it. Cobo Hall was dingy and patchwork leaky,
a significant number of the displays had the equivalent
of armored horsepower that resembled testosterone
extracts on wheels, with the humongous and egregious
Hummers sucking up oor space in the same way they
suck up gasoline. I didn't even go back for two years,
figuring that I personally needed a mental reboot
to accompany the design reboot needed by the manufacturers.
I think we both succeeded to some extent.
The
Enlightenment
For
the past couple of years I watched in a slightly unsurprised
state as the downturn in the economy dragged the roadway
behemoths to the guillotine of stark reality and the
companies that built them into a Libertarian's (not
me, get real) nightmare of government bailouts. But
the slicing and dicing has seemed to at least push
the Overton window of "rubber meets the road"
transportation into the possibility of acknowledging
the realities of both global warming and our lack
of control of the world's oil supplies (you do realize
that 2010 tied for the warmest year in recorded history,
and also the wettest, while 2001-2010 was the hottest
decade, right?). Suddenly, with some contribution
from screwing the old stockholders, pensioners and
the union employees, our auto industry is developing
new plans, entirely new car designs and making money
again. The 2011 NAIAS was like a hazy but happy childhood
sunrise compared to 2008's drunkenly passing out on
the curb at midnight.
Tech
Displays Galore
I
don't think the new Fords will actually climb a vertical
surface, but with the technology on display at the
North American International Auto Show it's just a
matter of time. And it wasn't just the automobiles,
which were quite impressive, but the very design of
the displays, the electronics, the iPad kiosks, and
the relatively seamless integration of these components
that gave me renewed hope for the state of our auto
industry in Detroit, around the country, and internationally.
For the first time, I saw Detroit's cars, and the
presentations of those cars, going toe to toe with
the best of those from Italy, Japan, South Korea,
Europe, and China in the same price range.
My
Future as a Futurist (you can help me with this, buy
an electric car)
The
reality is hybrids and electric cars; the future is
nearer than we probably thought. Although gasoline
and diesel will probably always have a role in the
heavy lifting of industrial needs, most of us will
be driving electric cars within 20 years (I'm hoping
I can become a futurist and make the big bucks; hear
that Patrick Dixon, you'd better watch out). And the
plug-in car models were there in large numbers, often
setting next to displays of commercial and personal
charging stations from GE and other manufacturers.
I began imagining one in my garage and rows of them
in the work garages and parking lots where we park.
Hopefully
we won't run over them or short them out with the
30 gallons of snow that melt off our cars in the garages...Yes,
it will require some new infrastructure and changes
in habits to make this high-probability reality an
actual reality, but this country has faced bigger
challenges and mostly succeeded, often when we didn't
have a plan or know what we were doing. Since this
is at least partially planned, I think we have a pretty
good shot at solving some of our major environmental
issues, reducing our dependence on foreign oil, and
still being able to drive cars that will be really
cool, fun and stylish. So get out to this year's NAIAS
and check it out, it's a great way to spend the day
and see the future without resorting to the fantasy
of Walt Disney's Tomorrow-land.
By
the way, one more prediction because I'm taking this
futurist thing seriously; Detroit is making a comeback
and it's making it relatively soon. It won't be the
same, it will be better than ever. Give it a few years
and see.
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