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Buick reveals the all-new Verano compact sedan at 2011 NAIAS

PHOTO BY MICHELE K. / ©AMERICAJR.com

The 2012 Buick Verano is equipped with a 2.4-liter Ecotec engine producing 177 hp.

by Jason Rzucidlo
americajr@americajr.com

 

WATCH: Interview with Jace Stokes, Buick Product Manager

(video below)

|

DETROIT -- General Motors introduced the 2012 Buick Verano during a press conference at the 2011 North American International Auto Show (NAIAS). The 4-door compact sedan is equipped with a 2.4-liter Ecotec inline-4 engine. It will be produced at the Orion Township, Mich. assembly plant. The Verano shares design cues from the LaCrosse, Regal and Enclave. It is expected to produce 177 hp and 170 lb.-ft. of torque. The Verano should get 22 mpg in the city and 31 mpg on the highway.

"The Verano offers attainable luxury in a compact sedan," said Jace Stokes, Buick Product Manager. "We expect it to have segment leading features, things that one would not expect in a compact car like dual-zone climate control, electronic park brake, express down windows with a express up capability, six-speed automatic transmission. A variety of features not found on a compact sedan."

The Verano replaces the Pontiac Vibe and the Chevrolet Cobalt's sister vehicle, the Pontiac G5, which was last sold in Canada after the 2010 model year.

"It's positioned between two segments, it's at the upper end of the compact segment and the lower end of the compact luxury segment," Stokes added. "I think everyone is familiar with the success the LaCrosse has had positioning themselves against the Lexus ES350 for thousands less. Certainly, we believe the same holds true for Verano against the Lexus IS250 and other premium luxury brands from Acura and Audi. Again, it's attainable for thousands less."

The 2.4-liter Ecotec engine model can go from 0 to 60 mph in about eight seconds. A more fuel efficient 2.0-liter turbo engine producing about 250 hp is expected in future Verano model years. That model will go from 0 to 60 mph in about six and a half seconds.

"General Motors has just announced other mild hybrid capabilities, electrificiations, E-Assist on the LaCrosse, for example," the Buick Product Manager explained. "The possibilities are endless. We really don't talk about volume. Whatever the retail marketplace needs, we'll be able to produce for Verano. It has a very luxurious interior. That's probably one of the key characteristics of the car. Incredibly comfortable seats that are going to redefine what comfort means in a compact car. Most importantly, a totally quiet cabin. Quite possibly, the quietest compact car ever built."

Pricing has not been announced yet. However, it is expected to be slightly above $20,000. The Verano will be in dealer showrooms in the fourth quarter of this year.

"I can't wait for all of the viewers to give Verano a test drive when it's available in your area," he said. "The Verano speaks for itself, it's the next chapter in Buick The best news, though, is that there are more chapters yet to come. The Buick story is not yet complete."

I think the Buick Verano is a pretty cool car. It seems like a nice vehicle for a college graduate after they find their first career job. It may be too expensive of a car to give to a 16-year-old.

 

 

PHOTO BY JASON RZUCIDLO / ©AMERICAJR.com

The interior features premium leather and ambient lighting.

 

PHOTO BY JASON RZUCIDLO / ©AMERICAJR.com

The Verano carries the modern Buick design cues introduced on the Enclave and interpreted for the LaCrosse and Regal.

 

This page was last updated on Thu, January 20, 2011 1:01 PM

 

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