-- In 2006, Cars
Director John Lasseter spoke at the AutoWeek
Design Forum. This year, it was all about the sequel,
Cars 2 Co-Director Brad Lewis and Art Director
Jay Schuster offered a preview of the new animated
film, which is scheduled to be released on June 24,
2011. There will be many differences in the second
film. It was a great time to talk about movies, since
Michigan is called "Hollywood East" due
to our state's 42 percent tax incentive for the film
received a Bachelor's degree in theatre from Fresno
State University. He was the mayor of San Carlos,
Calif. in 2008. Lewis started his career in the entertainment
business as a production assistant on The Merv
Griffin Show. He produced TV specials such as
The Last Halloween and the first 3-D episode
of The Simpsons. Then, Lewis worked at Pacific
Data Images for 13 years before landing a role at
Pixar in November 2001. He served as the producer
of Ratatouille and is co-director of Cars
level of support has been phenomenal," Lewis
said about the new animated film. "We had never
done an open-wheeled car. We had to sort of pick and
choose some things. We had to limite where we let
the animators go. We also had to design international
racing champions that Lighting McQueen would race
against. We took existing cars in the world and adapted
them. These things start with research trips. We went
to the Frankfurt Auto Show. There are so many different
types of cars in the world."
graduated from the industrial design program at the
College for Creative Studies in Detroit. He grew up
in Birmingham, Mich. as the son of a car designer.
His bedroom was filled with blueprints, drawings,
posters, machines and models. Schuster knew he wanted
to get into the film industry after seeing Star
Wars. He was able to land a job at Lucasfilm
Ltd. as a designer of vehicles and environments for
the Star Wars film trilogy. Schuster joined
Pixar in 2002 as a sketch artist. He contributed designs
to the first Cars film and is now the art
director on the sequel.
knew we had a big win with eyes on the helmet,"
Schuster said about Cars 2. "Our biggest
challenge in the design was the length of the nose.
The animators start pushing and pulling points. We
started in London on a 15-city tour."
were treated to a short clip from the new animated
film. In addition, the co-director and art director
showed images of the characters from the movie on
an overhead projector above.
"The first race is in Tokyo," Lewis added.
"There is layer upon layer of detail we wanted
in the film. There is a nighttime race on a half mile
dirt track. We designed an Italian village. In Monaco,
we studied the characters there. In London, our final
race takes place right around Buckingham Palace."
Cars, most of the story took place in the
town of Radiator Springs. However, in Cars 2,
the characters move on to several different international
cities. The co-director said audiences will recognize
famous buildings from Europe.
speakers highlighted the importance of automotive
design for the future
M. Warsaw earned a Bachelor's degree in industrial
design from the Art Center College of Design. He is
an executive board member of the NewNorth Center for
Design in Business. Warsaw landed a job at Johnson
Controls 20 years ago. Now, he is the vice president
of industrial design and marketing for the parts supplier.
Johnson Controls works with virtually every OEM throughout
the world to provide them with interior environments.
about having a vision," Warsaw explained. "Be
your guidepost. I've never got a good idea from a
pessimistic guy. Cars equal love. There are four trends:
emerging world, aging society, alternative energy
and a digital generation. Cars will go through a profound
change. The ie-3 debuted this year. This is a global
car, a B-segment car."
Stephenson graduated from the Art Center College of
Design in Pasadena, Calif. in 1986. He started his
automotive career at Ford in Germany where he helped
to create the Escort RS Cosworth. In 1991, he accepted
a position at BMW, which allowed him to contribute
to the design of the X5 and the new MINI. Stephenson
went on to become the design director of Ferrari and
Maserati in 2002. By 2005, he was promoted to design
director for the rest of the Fiat group (Fiat, Lancia
and Alfa Romeo).
introduced the use of carbon fiber," Stephenson
said. "It really is the super material. I could
never imagine that computers would help us that much
in design. We are concentrating on delivering the
12C to different markets around the world. We cut
off from Mercedes-Benz last year. A lot of our inspiration
is coming from design over beauty."
D. Badstuebner graduated from the industrial design
program at Hochschule fuer Gestaltung in Pforzheim,
Germany. He started his career as a designer for Stile
Bertone in Turin, Italy. Then, he went to work for
Open and joined the design department at GM's headquarters
in Detroit. By 1999, he moved on to Audi where he
served as the head of project design. Then, he was
promoted to head of exterior design at Audi in 2008.
have to find new ways," Badstuebner explained.
"I think creating cars is a little bit the same
as creating good food. You need good base material.
A good car has to visualize. It's all about reality
at the end. Keep on growing bigger and bigger. We
try to get them as good as possible in production.
The face has to be clear this is an Audi. It's all
about details. You want to make it perfect as an Audi."
more information on the AutoWeek Design Forum, visit