Motor America revealed the Curb crossover concept
vehicle during a press conference at the 2011 North
American International Auto Show (NAIAS) in Detroit.
It is being described as an Urban Activity Vehicle
or a UAV, with the intent of attracting a younger
crowd. The Curb features touch sensors and screens,
a 12-inch display and a reflective heads up display.
It also includes a pop-up roof rack and a pull-out
bike rack. The Curb was the 12th concept vehicle to
be designed at Hyundai's California Design Center.
is exploring a compact crossover for the Hyundai lineup,"
said Miles Johnson, Manager of Hyundai Product Public
Relations. "It is urban tough on the outside
to protect all of the cool telematics features on
the inside. It's rugged in the terms of potholes and
nightclubs. It's not meant to go a cross the rubicon
trail or anything. We're just exploring the design
language and the look and feel. It certainly involves
our fluid sculpture design language and has striking
cutlines throughout the body."
Curb also includes 22-inch five spoke wheels and Michelin
tires. The brake pads are orange in color and feature
the word "Curb" printed on them. There are
numerous LED lights on the exterior of the vehicle.
The heads up display will alert the driver if he or
she is not paying attention to the road.
"I think the styling is what really sets it apart,"
Johnson added. "Very aggressive hard lines throughout
the vehicle. Looking at the next generation of Hyundai
buyers to get them into a smaller crossover. It would
slot in our lineup below the Hyundai Tucson. It's
running a 1.6-liter Gamma engine with direct injection
about 140 hp. We're saying about 40-45 mpg. We are
going to be adding more and more hybrid vehicles to
the Hyundai lineup in the future. Hybrids are certainly
the future of this business."
also has a large acrylic screen with multiple zones
allowing information to be passed between the driver
and the passengers. The two headrests also have monitors
on them. Passengers can select their own music with
Pandora internet radio.
has a lot of information gathering things," the
of Hyundai Product Public Relations explained. "I
can find out where nightclubs are and that kind of
stuff. It's very unique. It would be about $17,000
to $20,000 if this does get the green light to become
a production model. We're having a great year at Hyundai,
very excited to be here."
cool feature is what Hyundai is calling its "Blue
Link Technology." When the driver receives a
phone call, a map pops up showing the location of
the caller. The technology can also be used to post
the driver's location on social networking sites like
Facebook and Twitter. If a friend accepts the driver's
invitation to share locations, then he or she will
show up on the navigation screen.
a young driver, I can tell you that I am greatly impressed
with the Hyundai Curb. It is has all of the features
and amenities that a Gen Y person would want plus
much more. I hope this vehicle does get the green
light for production.