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Magic Johnson speaks about the power of brands at Multicultural Media Luncheon during NAIAS

PHOTO BY JASON RZUCIDLO / ©AMERICAJR.com

This is a photo of Earvin "Magic" Johnson as he addressed graduates at Michigan State University on Dec. 11, 2010. He also spoke at the Multicultural Media Luncheon on Jan. 13, 2011.

by Garrett Godwin
ggodwin82@yahoo.com

 

|

DETROIT -- Thursday was the last day for the press to have a preview of the latest vehicles at the 2011 North American International Auto Show, which was around the same time that the Westin Book Cadillac hosted the first annual Multicultural Media Luncheon. Speaker Earvin "Magic" Johnson said don't think about business, but think about brand, freelance writer Marcus Amick quoted him during an interview one time.

Brands, Magic stated, have to speak to us, but they have to do business with corporations. "Over the next 15-20 years, half of America are going to minorities," he said. Though the climate is changing, the brand of Magic Johnson has been built on urban America. Why? "Because they know what the customers want; they're minorities," he answered.

The leading brand in America, Magic built his on the basketball court, where his long-time rivalry with future Boston Celtic Larry Bird began at college when Magic played with the Michigan State Spartans and Larry with Indiana State. In 1979, both teams made it to the NCAA Finals, and MSU won 75-64, and Magic was named Most Outstanding Player. That same year, Magic was drafted to the Los Angeles Lakers, where he helped led the team to five championships in the 1980s.

Sadly, in 1991, the world was shocked when Magic announced he was HIV-positive, leading to his retirement from the NBA. However, he joined Bird, Michael "Air" Jordan, "Sir" Charles Barkley, Karl "The Mailman" Malone, David "The Admiral" Robinson, and other NBA players to form "The Dream Team" for the 1992 Summer Olympics.

Now a successful businessman, entrepreneur, philanthropist, and motivational speaker, Magic knows how to take care of business, pass on his wealth to his children, stay disciplined, and protect his brand and enhance it as well as add value it, for he is a worker, 24-7.

"I made my business about the customers, not myself. The theme of the conference is to know your customers and speak to them everyday," he goes on. "In urban America, the demand is there. I built my business on common sense.

"I don't lend my name to anything. I'm committed to urban America, my brand, the people I work with. You must be involved. You got to be into it. I took my ego out of it. The business is always about the customers."

Related Story: Magic Johnson speaks at Michigan State University fall commencement ceremony

 

PHOTO BY JASON RZUCIDLO / ©AMERICAJR.com

Johnson was the keynote speaker at the Westin Book Cadillac Hotel in downtown Detroit.

 

This page was last updated on Sat, January 15, 2011 2:59 AM

 

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