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2012 North American International Auto Show

Sunday, 15 January, 2012 8:50 PM

2012 NAIAS shows off the rebound of the automotive industry

by Robert Powell
rpowell@powellassociates.com

|

DETROIT -- The North American International Auto Show was teeming with food, drink and hospitality for the media that covered the event, giving a taste (yes, pun intended) of the optimism that the auto industry now has for the future. And the optimism was not just a front, or wishful thinking, you could really sense it; a far cry from just two years ago.

From the sake bar and expresso at Infiniti and appetizers at the Cheli’s van, to the huge shrimp-filled ice sculpture at Honda, Cobo Hall was a feast equal to any medieval mead hall during a generous king’s jousting festival. Although cappuccino followed by hot, then sweet, sake might not be everyone’s cup of tea, it certainly had the potential to increase enthusiasm for covering an already stellar auto show.

Hyundai followed up a Red Bull giveaway at it’s media counter by tossing the best barbecue in Michigan into the melee by throwing a party at Slow’s Bar-B-Q in Detroit’s Corktown area.

The only thing bad about this Hyundai celebration of saucy meats and beer was having to leave the repast at Cobo Hall to head over to Slow’s for achieving gluttony Nirvana. But, as is usual with Slow’s, it was more than worth it. This is barbecue worth waiting for in line on a Friday night. Getting it buffet style for free? Yum.

There were too many NAIAS hospitalities offered to cover, and no one reporter could attend them all, but I’ll try harder next year! I think I can safely speak for most of the reporters and photographers covering the Detroit NAIAS when I say thank you to everyone who participated in making this show a fantastic event for the media and everyone who attends!

Related Story: Detroit Auto Show 2011: The Renaissance of a Classic?

 

 [ Click here for more coverage of the 2012 North American International Auto Show ]

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Unauthorized duplication or use of Text, Photos, Videos, Site Template, Graphics and or Site Design is Prohibited by Federal and International laws. See our Notice/Disclaimer.

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