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2013 North American International Auto Show

 

 

PHOTOS: Day One of the 2013 Automotive News World Congress

[ Detroit Marriott at Renaissance Center • Detroit, MI • Jan. 15, 2013]

 

PHOTO BY JASON RZUCIDLO / ©AMERICAJR.com

19 percent of returning buyers came from three ethnic groups, according to R.L. Polk & Co.

 

PHOTO BY JASON RZUCIDLO / ©AMERICAJR.com

Nearly 50 percent of all returning buyers were from one of three brands.

 

PHOTO BY JASON RZUCIDLO / ©AMERICAJR.com

GM led the pack with 19 percent of returning buyers with Toyota getting 17 percent and Ford receiving 14 percent.

 

PHOTO BY JASON RZUCIDLO / ©AMERICAJR.com

Loyalty rates decline after the third year of ownership and beyond, according to R.L. Polk & Co.

 

PHOTO BY JASON RZUCIDLO / ©AMERICAJR.com

Leasing and improve service retention rates among four to seven year old vehicles are the keys to retention.

 

PHOTO BY JASON RZUCIDLO / ©AMERICAJR.com

Kendra Rawls is the senior vice president of global sales and marketing for R.L. Polk & Co.

 

::: PAGE THREE :::

 

This page was last updated on Fri, February 8, 2013 6:22 PM

 

 

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