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<< News >>

2013 North American International Auto Show

 

 

Toyota Furia Concept Makes Global Debut with Help of Samsung Transparent Displays

 

PHOTO © Toyota

Toyota Furia Concept to be revealed at the North American International Auto Show.

 

TORRANCE, Calif. – Toyota’s Furia concept will make its world debut at the 2013 North American International Auto Show with the help of Samsung transparent display technology. On Jan. 14, Toyota’s striking new sedan concept will be revealed using a custom-built structure housing thirty of Samsung’s new 46” transparent LCD panels. Toyota will be the first automotive company to use this technology to reveal a vehicle at a major international auto show.

“This technology will be used to help create a unique dramatic effect for the Furia reveal as elements can be transmitted on the clear transparent panels to partially obstruct or completely block view of the vehicle until the panels are made completely clear to show the car”, said o2 Creative Solution’s Design Director Brian Hords. o2 Creative Solutions is the agency responsible for execution of the Furia Concept’s reveal.

The efficient transparent LCD panels consume up to 90 percent less electricity because they utilize ambient light, such as from the sun or existing indoor lighting. Transparent panels show tremendous promise as promotional tools that can be applied to the side of a building, billboards or store windows. According to market research firm Displaybank, the transparent display market is expected to grow from $0.9 billion in 2015 to $87 billion in 2025.

Toyota released another image of the Furia Concept that will make its world debut at the 2013 North American International Auto Show in Detroit. This exciting new sedan concept will be revealed in the Toyota display at Cobo Hall on Jan. 14, 2013 at 2:25 p.m. EST, with a presentation by Bill Fay, group vice president and general manager of the Toyota Division. It will be revealed using a custom-built structure housing thirty of Samsung Display’s new 46-inch transparent LCD screens. Toyota will be the first automotive company to use this technology to reveal a vehicle at a major international auto show.

Toyota Expands Its NAIAS Exhibit Space to Record Proportions

Toyota is in the final stages of erecting its largest exhibit ever for the North American International Auto Show (NAIAS).

The 35,000-square-foot exhibit eclipses all previous Toyota stands at NAIAS. With the additional square footage, Toyota has made way for 34 vehicles, such as the 2013 editions of the all-new Avalon and RAV4, as well as an assortment of displays that highlight the automaker’s recent successes and promising future technologies. Among the headliners at the exhibit will be Toyota’s Furia Concept. This exciting new sedan concept makes its world debut in Detroit on Jan. 14.

A popular concept vehicle returning to NAIAS this year is the Toyota Fun-Vii, a car engineered to be able to connect wirelessly with the infrastructure and surrounding roads. The “Vii” is an abbreviation for Vehicle, interactive, internet. The Fun-Vii has evolved into more of an interactive display for 2013, with consumers able to change the image on the vehicle’s exterior shell. Situated among a number of existing electric and hybrid vehicles will be the FCV-R, another concept car that toured many of the major U.S. auto shows last year. The FCV-R is a fuel cell sedan, with the “R” standing for Reality and Revolution. This vehicle serves as a reminder of Toyota’s promise to deliver a fuel cell vehicle to the U.S. market by 2015.

In 2012, Toyota launched a production version of the RAV4 EV (Electric Vehicle), engineered and manufactured in North America. To showcase this “green” marvel, there will be a full-scale “cut-away” on display, exhibiting the technical ingenuity behind Toyota’s all-electric vehicle. Toyota’s racing pursuits will also be on full display, with vehicles ranging from a Toyota funny car to a special edition SEMA/Kyle Bush Camry. There will also be a pair of Toyota Sprint Cup cars featured – one on the stand and the other suspended in the air, over the exhibit.

Also appearing at NAIAS will be the stock Toyota Tundra CrewMax, which successfully helped transport the retired space shuttle Endeavour to its new home at the California Science Center last October. The pickup truck marveled the world when it towed the nearly 300,000-pound Endeavour and its custom-built dolly across a bridge spanning the 405 Freeway in Southern California.

“This year’s exhibit is a testament to Toyota’s standing as a world-class automaker,” said Ruslan Polinovsky, auto show engagement manager at Toyota Motor Sales, U.S.A., Inc. “In this space, we’ve been able to combine our award-winning vehicles with promising technological advancements. We’ve also incorporated a number of fun elements in the exhibit that will speak to visitors of all ages.”

The Toyota exhibit was designed and constructed by Michigan-based George P. Johnson.

Source: Toyota

 

 

PHOTO © Toyota

Toyota will be the first automotive company to use transparent display technology to reveal a vehicle.

 

This page was last updated on Thu, January 10, 2013 6:41 PM

 

 

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