Calif. – Toyota’s Furia concept will make its
world debut at the 2013 North American International Auto Show with
the help of Samsung transparent display technology. On Jan. 14,
Toyota’s striking new sedan concept will be revealed using
a custom-built structure housing thirty of Samsung’s new 46”
transparent LCD panels. Toyota will be the first automotive company
to use this technology to reveal a vehicle at a major international
“This technology will be used to help create a unique dramatic
effect for the Furia reveal as elements can be transmitted on the
clear transparent panels to partially obstruct or completely block
view of the vehicle until the panels are made completely clear to
show the car”, said o2 Creative Solution’s Design Director
Brian Hords. o2 Creative Solutions is the agency responsible for
execution of the Furia Concept’s reveal.
The efficient transparent LCD panels consume up to 90 percent less
electricity because they utilize ambient light, such as from the
sun or existing indoor lighting. Transparent panels show tremendous
promise as promotional tools that can be applied to the side of
a building, billboards or store windows. According to market research
firm Displaybank, the transparent display market is expected to
grow from $0.9 billion in 2015 to $87 billion in 2025.
another image of the Furia Concept that will make its world debut
at the 2013 North American International Auto Show in Detroit. This
exciting new sedan concept will be revealed in the Toyota display
at Cobo Hall on Jan. 14, 2013 at 2:25 p.m. EST, with a presentation
by Bill Fay, group vice president and general manager of the Toyota
Division. It will be revealed using a custom-built structure housing
thirty of Samsung Display’s new 46-inch transparent LCD screens.
Toyota will be the first automotive company to use this technology
to reveal a vehicle at a major international auto show.
Expands Its NAIAS Exhibit Space to Record Proportions
in the final stages of erecting its largest exhibit ever for the
North American International Auto Show (NAIAS).
The 35,000-square-foot exhibit eclipses all previous Toyota stands
at NAIAS. With the additional square footage, Toyota has made way
for 34 vehicles, such as the 2013 editions of the all-new Avalon
and RAV4, as well as an assortment of displays that highlight the
automaker’s recent successes and promising future technologies.
Among the headliners at the exhibit will be Toyota’s Furia
Concept. This exciting new sedan concept makes its world debut in
Detroit on Jan. 14.
A popular concept vehicle returning to NAIAS this year is the Toyota
Fun-Vii, a car engineered to be able to connect wirelessly with
the infrastructure and surrounding roads. The “Vii”
is an abbreviation for Vehicle, interactive, internet. The Fun-Vii
has evolved into more of an interactive display for 2013, with consumers
able to change the image on the vehicle’s exterior shell.
Situated among a number of existing electric and hybrid vehicles
will be the FCV-R, another concept car that toured many of the major
U.S. auto shows last year. The FCV-R is a fuel cell sedan, with
the “R” standing for Reality and Revolution. This vehicle
serves as a reminder of Toyota’s promise to deliver a fuel
cell vehicle to the U.S. market by 2015.
In 2012, Toyota launched a production version of the RAV4 EV (Electric
Vehicle), engineered and manufactured in North America. To showcase
this “green” marvel, there will be a full-scale “cut-away”
on display, exhibiting the technical ingenuity behind Toyota’s
all-electric vehicle. Toyota’s racing pursuits will also be
on full display, with vehicles ranging from a Toyota funny car to
a special edition SEMA/Kyle Bush Camry. There will also be a pair
of Toyota Sprint Cup cars featured – one on the stand and
the other suspended in the air, over the exhibit.
Also appearing at NAIAS will be the stock Toyota Tundra CrewMax,
which successfully helped transport the retired space shuttle Endeavour
to its new home at the California Science Center last October. The
pickup truck marveled the world when it towed the nearly 300,000-pound
Endeavour and its custom-built dolly across a bridge spanning the
405 Freeway in Southern California.
“This year’s exhibit is a testament to Toyota’s
standing as a world-class automaker,” said Ruslan Polinovsky,
auto show engagement manager at Toyota Motor Sales, U.S.A., Inc.
“In this space, we’ve been able to combine our award-winning
vehicles with promising technological advancements. We’ve
also incorporated a number of fun elements in the exhibit that will
speak to visitors of all ages.”
The Toyota exhibit was designed and constructed by Michigan-based
George P. Johnson.
will be the first automotive company to use transparent display
technology to reveal a vehicle.
page was last updated on
Thu, January 10, 2013 6:41 PM