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2015 North American International Auto Show

 

 

WATCH: Highlights of the 27th Annual SAA Auto Outlook Conference

 

WATCH: Volvo's Anders Tylman-Mikiewicz addresses the SAA Conference

 

AmericaJR.com's Jason Rzucidlo reports from Cobo Center in downtown Detroit for the 27th Annual Society of Automotive Analysts' Auto Outlook Conference. Stay tuned for remarks from Anders Tlyman-Mikiewicz, general manager of the Volvo Concept and Monitoring Center. "Cars are driven by people is Volvo's motto and safety technology is on a very clear path to the future. What will Volvo do next? Our strategy makes us more relevant. The guiding principle remains and that is safety," he said.

 

WATCH: The Luxury Marketing Council's Greg Furman addresses the SAA Conference

 

AmericaJR.com's Jason Rzucidlo reports from Cobo Center in downtown Detroit for the 27th Annual Society of Automotive Analysts' Auto Outlook Conference. Stay tuned for remarks from Greg Furman, founder and president of the Luxury Marketing Council. He talked about the phases of luxury and the best marketing practices. "There are 80 million boomers and 86 million millennials, however, only 10 percent of wealth is inherited or celebrity. Ninety percent are working class boomers," says Furman. "The marketing ethic is on the rise," added Furman.

 

WATCH: IHS Automotive's Tom Libby addresses the SAA Conference

 

AmericaJR.com's Jason Rzucidlo reports from Cobo Center in downtown Detroit for the 27th Annual Society of Automotive Analysts' Auto Outlook Conference. Stay tuned for remarks from Tom Libby, manager of loyalty solutions and industry analysis at IHS Automotive. He discussed trends in the U.S. new vehicle luxury market. "I've never seen the luxury market below 10 percent; I've never seen it over 13 percent," Libby explained. "Anybody that does not take Lexus seriously is making a mistake. In December, Lexus outsold Mercedes. Lexus has been coming back into this market gradually since the 2010-11 problems with the earthquake and the recall situation."

 

WATCH: Ipsos MediaCT's Steve Kraus addresses the SAA Conference

 

AmericaJR.com's Jason Rzucidlo reports from Cobo Center in downtown Detroit for the 27th Annual Society of Automotive Analysts' Auto Outlook Conference. Stay tuned for remarks from Steve Kraus, chief insights officer at Ipsops MediaCT. He discussed marketing to affluent millennials. "The reality of our economy is that the affluent are becoming more affluent," Kraus explained. "Now they think of luxury as the highest quality, but it doesn't have to be expensive. Many luxury brands have dilluted their quality over time. More and more affluents say corners are being cut."

 

WATCH: Morgan Stanley's Ravi Shanker addresses the SAA Conference

 

AmericaJR.com's Jason Rzucidlo reports from Cobo Center in downtown Detroit for the 27th Annual Society of Automotive Analysts' Auto Outlook Conference. Stay tuned for remarks from Ravi Shanker, executive director and lead auto analyst at Morgan Stanley. "We expect the Japanese brands to plow the benefits of the Yen into making some gorgeous cars that go on sale starting next year," he said. "We think this will put price pressure on the Americans and the Koreans."

 

WATCH: Mark Phelan and Scott Burgess preview the 2015 NAIAS

 

AmericaJR.com's Jason Rzucidlo reports from the new atrium inside Cobo Center for the 27th Annual SAA Auto Outlook Conference. In this video, watch as Mark Phelan from the Detroit Free Press and Scott Burgess from Motor Trend preview the 2015 North American International Auto Show. Find out what they think will be the hits and misses of the annual event. "Forget Disney World and all of that stuff, this week, you are in the happiest place on earth," Phelan exclaimed.

 

WATCH: Cadillac and Buick's Andrew Smith addresses the SAA Conference

 

AmericaJR.com's Jason Rzucidlo reports from Cobo Center in downtown Detroit for the 27th Annual Society of Automotive Analysts' Auto Outlook Conference. Stay tuned for remarks from Andrew Smith, executive director of global design at Buick and Cadillac. "We live in a fast-paced world and we've entered a new stage of consumerism," he said. "As luxury has become democratized and become more accessible to the masses, our challenge is to cultivate the luxury experience that elevates and understand how global and regional trends impact them."

 

 

This page was last updated on Wed, February 11, 2015 1:50 PM

 

 

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Unauthorized duplication or use of Text, Photos, Videos, Site Template, Graphics and or Site Design is Prohibited by Federal and International laws. See our Notice/Disclaimer.

AMERICAJR NETWORK :: COACH'S CORNER PRO SHOP :: SAND CREEK RECORDS :: LIFE MADE EASY