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Saturday, 21 February, 2009 12:37 PM
Swarovski Partners with
David Rockwell to Unveil the First Glimpse of the Oscar(R) Set Design
Swarovski
Crystal helps bring a new and fresh look to the 81st Annual Academy
Awards(R)
Photo
By David Rockwell. (PRNewsFoto/Swarovski)
Swarovski
Crystal Curtain for the 81st Annual Academy Awards.
LOS
ANGELES -- David
Rockwell reinvents the set of the 81st Annual Academy Awards with
custom designed Swarovski Crystal curtains that will create a sparkling
rainbow illuminating the grand arch of the Kodak Theatre, a building
Rockwell's firm designed seven years ago. The curtains will shimmer
with over 100,000 Swarovski crystals flown in especially from Austria
and will stand an awe inspiring 60 feet tall and 100 feet wide.
This is the second time Swarovski crystal has graced the stage of
the Academy Awards(R) and this year promises to be even more of
a stunning surprise with the curtains weighing in at three tons
and being comprised of over 6,000 one-meter hand crafted strands.
"We could not think of a better partner than Swarovski to fulfill
our vision of not just a curtain, but a frame to capture all the
elegance, excitement and high-fashion that is the Academy Awards,"
added David Rockwell, founder and CEO of Rockwell Group. "We
have collaborated with Swarovski many times and the result is always
breathtaking. This is yet another spectacular centerpiece."
"Swarovski
is delighted to support the Academy of Motion Pictures and Sciences
for the second year on what is undoubtedly Hollywood's biggest annual
event," said Nadja Swarovski, vice president of Swarovski International
Communications. "We are especially pleased to collaborate with
the esteemed David Rockwell on the magnificent Oscar set design.
We embrace our commitment to supporting talent and creativity in
the film industry and are especially proud of our long standing
history of adorning stars from the red carpet to the silver screen."
View exclusive
behind the scenes footage of the creation of the Swarovski Crystal
Curtains for the 81st Annual Academy Awards on www.swarovskisparkles.com.
Over a hundred
years ago, in 1895, Daniel Swarovski I, a Bohemian inventor and
visionary, moved to the village of Wattens, Tyrol in Austria, with
his newly-invented machine for cutting and polishing crystal jewelry
stones. From these beginnings, which revolutionized the fashion
world, Swarovski has grown to be the world's leading producer of
precision-cut crystal, for fashion, jewelry and more recently lighting,
architecture and interiors. Today, the company, still based in Wattens,
family-owned and run by 4th and 5th generation family members, has
a global reach, with some 20,000 employees, a presence in over 120
countries and a turnover in 2006 of 2.33 billion Euros. Comprising
two major divisions, one producing and selling loose crystals, the
other creating design-driven finished products, the Swarovski corporation
also includes four industrial brands, Tyrolit(R), manufacturing
grinding tools, Swareflex, for road safety reflectors, Optik, producing
precision optical instruments and Signity, Swarovski's brand for
genuine and created gemstones. While Swarovski crystal, known by
its product brand name CRYSTALLIZED TM- Swarovski elements, has
become an essential ingredient of international design, Swarovski's
own-brand accessory, jewelry and home decor lines are sold through
more than 600 Swarovski stores and concessions in all major fashion
capitals, and the exclusive Daniel Swarovski accessories collection
has become the company's Couture signature. The Swarovski Crystal
Society has close to 400,000 members worldwide, keen collectors
of the celebrated crystal figurines, and in Wattens, Crystal Worlds,
the multi-media crystal museum, has attracted over 7 million visitors
since it was opened in 1995, as a celebration of Swarovski's universe
of innovation and inspiration, of crystal as the ultimate creative
material.
Illuminating Fashion and Culture, Home and Leisure www.swarovskisparkles.com.
Source:
Swarovski
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