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Wednesday, 21 November, 2007 11:12 PM

Prime Outlets at Birch Run To Open at Midnight on Thanksgiving Night

PHOTO BY JASON RZUCIDLO / ©AMERICAJR.com

Stores at Prime Outlets in Birch Run, MI will open when the clock strikes midnight on the day after Thanksgiving.

by Jason Rzucidlo
americajr@americajr.com

 

 

BIRCH RUN, Mich. -- Prime Outlets at Birch Run, Michigan's Largest Outlet Mall, will open its doors at midnight on Thanksgiving night and stay open for 22 hours until 10 p.m. on Saturday. Visitors to the outlet mall will be able to shop at all the stores and even some of the restaurants will be open for those who get hungry.

This will be the second year that Prime Outlets is opening at midnight. In 2006, over 25,000 people shopped at the outlet mall from midnight to 8 a.m. on the day after Thanksgiving. The outlet mall expects heavier traffic this year.

"Do your homework so you know where to shop," said Phil Whitsel, marketing manager of Prime Outlets at Birch Run. "Go to PrimeOutlets.com and download early bird coupons. All stores will be open."

Some of the hottest deals for the midnight opening includes Aeropostale, which is offering 50 percent off the entire store. With a minimum purchase of $100, you will get a free teddy bear. Bid Dogs is giving shoppers half off all graphic tees. The J.Crew factory store is giving shoppers a discount of 50 percent off clearance merchandise. All handbags are 50 percent off at Nautralizer until noon. Adidas is offering a 25 percent discount off the entire store from midnight to 10 a.m.

For the first time, 13 restaurants will be open for shoppers who get a craving for food during the same time. Restaurants that will be open during the midnight opening include: A&W, Arby's, Beijing Express, Big Boy, Bob Evans, Culver's, Dairy Queen, The Exit Restaurant, Kentucky Fried Chicken, McDonald's, Quizno's, Starbucks, UNO Chicago Grill, Wendy's. Those restaurants are either on the premise of the outlet mall or not far from it.

"They did not open last year," said Whitsel. "We partnered with them early on this year."

The Birch Run outlet mall has created three alternate routes to make it easier to get there:

  • If you are coming south from I-75, Take exit 131 at Clio and turn left (west). Take a right at the first light (Linden) and head north approximately five miles. Linden turns into Beyer Rd. and runs right into the shopping center.
  • If coming south from Dixie Highway, Turn left onto Burt Rd. just south of Birch Run and head west across I-75. Turn right onto Beyer Rd. at the light and head north, which will run right into the shopping center.
  • If coming from the north from I-75 or Dixie Highway, Take exit 144 off of I-75 at Bridgeport and turn left (east) onto Dixie Hwy. Follow Dixie Hwy. east/south to Birch Run. Cross Birch Run Rd. and continue on Dixie Hwy. to Burt Rd. (less than mile) and turn right (west). Cross I-75 and turn right (north) at the light onto Beyer Rd. which will run right into the shopping center.

"We had some issues with congestion last year. We have alternate routes just in case," the marketing manager said.

Extra parking will be available at the Birch Run Expo Center on the north side of Beyer Road. Shoppers will be able to park there starting at 10 p.m. on Thanksgiving Day. They can take FREE a shuttle bus to the outlet mall and line up at their favorite stores prior to the midnight opening. Prime Outlets will be operating three additional shuttle buses to help shoppers get around, Whitsel said.

Polo Ralph Lauren has expanded by 3,000 square feet. The store has added a children's department within its store.

The Birch Run outlet mall joins 10 other Prime Outlets locations opening at midnight on the day after Thanksgiving.

Click here to print Early Bird Specials and Midnight Opening coupons.

 

Shopping center hours for Thanksgiving Weekend are as follows:

Thursday, November 22: Closed for the holiday, but opening at Midnight!
Friday, November 23: 12:00am - 10:00pm
Saturday, November 24: 8:00am - 10:00pm
Sunday, November 25: 10:00am - 7:00pm

 

PHOTO BY JASON RZUCIDLO / ©AMERICAJR.com

After you finish eating your turkey, Prime Outlets at Birch Run will be open for your business.

 

PHOTO BY JASON RZUCIDLO / ©AMERICAJR.com

Shoppers are encouraged to arrive early. They may park at the Birch Run Expo Center beginning at 10 p.m. Thursday and take a FREE shuttle ride to the outlet mall.

 

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Unauthorized duplication or use of Text, Site Template, Graphics and or Site Design is Prohibited by Federal and International laws. See our Notice/Disclaimer and Privacy Policy.

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