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Thursday, 27 November, 2008 1:27 AM

Prime Outlets Birch Run brings back Midnight Madness Opening and will pass out 500 free gift bags

PHOTO BY JASON RZUCIDLO / ©AMERICAJR.com

Prime Outlets Birch Run will be the first stop for many shoppers on Black Friday.

by Jason Rzucidlo
americajr@americajr.com

 

BIRCH RUN, Mich. -- The first 500 people in line at Prime Outlets in Birch Run, Mich. at midnight on the day after Thanksgiving will receive a gift bag filled with Jockey sleepwear and a coupon book. The only catch is, you need to show up in your pajamas. Stand in line in front of the guest service center at 12373 S. Beyer Road in Section F next to Smith & Hawken Outlet.

"We average about 25,000 people that come through from midnight to 8 a.m.," said Phil Whitsel, marketing manager of Prime Outlets at Birch Run. "This is the first time we're doing the pajama jam. It's been done at other Prime Outlet centers. We're rolling it out."

Shoppers are encouraged to visit the center's web site to print out special offers and coupons. Click here to download and print that page. The left column features savings that run from midnight to 8 a.m. The right column includes savings from 8 a.m. Friday until the end of business on Monday, Dec. 1.

Some of the midnight offers include 50 percent off one item at AK Anne Klein, 50 percent off every item at Bass, 30 percent off the entire store at Adidas, 30 percent off entire purchase at Coldwater Creek, $10 off $40 at Corningware and Paul Revere, $25 off a $65 or more purchase at Easy Spirit. Additional deals include 30 percent off entire purchase at Eddie Bauer, 30 percent off at GUESS (including sale merchandise), 50 percent off at IZOD, 50 percent off one item at Jones New York, 50 percent off handbags at Naturalizer, 40 percent off at Pottery Barn and much more.

Columbia Sportswear is offering a special giveaway to the first 200 customers at its store. Those shoppers will receive a free departure pouch with a $25 purchase. In addition, the store is offering a discount of 20 percent off from midnight to 6 a.m. The outlet location is offering a discount of 50 percent off any single item from 6 a.m. to 10 a.m.

Get a limited-edition Adidas gift wrap free with any $100 or more purchase at the outlet store.

Shoppers can also sign up for text messages with special offers. Send a text message to "65579" with the message "Prime1" or Click here to opt-in for special mobile alerts. Simply enter your name, phone number and postal code.

"A few brave souls open as early as 10 p.m.," said Whitsel. "Last year, crowds were early. A big demand."

Stores opening at 10 p.m. on Thanksgiving night include BCBG MAXAZRIA, Fast Trax, KB Toys Outlet and Tommy Hilfiger. The Rocky Mountain Chocolate Factory will open at 10:30 p.m. The Children's Place Outlet, Gap Kids & Baby Outlet, Old Navy, Organo Gold Coffee (at Guest Services in Section F), Oshkosh, Pac Sun, Perfumania, VF Outlet will all open at 11 p.m.

New stores at Prime Outlets Birch Run include the Under Armour factory house, Chico's, Restoration Hardware & Clearance and Clarks Bostonian footwear.

"This is the third year for midnight madness," Whitsel added. "Most sales extended through Monday. If traveling, we're still offering discounts. Do your homework before you come out."

Click here to view holiday hours at Prime Outlets Birch Run. (PDF)

 

PHOTO BY JASON RZUCIDLO / ©AMERICAJR.com

An estimated 25,000 shoppers will attend Prime Outlet's Midnight Madness Opening from midnight to 8 a.m.

 

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