|
Thursday, 29 March, 2007 11:51 PM
Average
U.S. Home Now Receives a Record 104.2 TV Channels
NEW YORK -- The
number of television channels that the average U.S. home receives
has now reached a record high of 104.2 TV channels. This and other
television trends were released in a report from Nielsen that highlights
population, television ownership and advertising trends in the United
States.
Highlights from this
Nielsen study include:
- In 2006, the average
U.S. home received 104.2 channels, an increase of almost eight
channels since 2005 and a record level.
- As the number of channels
available to a household increases, so does the number of channels
tuned. In 2006, the average household tuned to15.7, or 15.1% of
the 104.2 channels available for at least 10 minutes per week.
- General dramas still
dominate the broadcast networks program lineups, comprising 50%
(67 of 134) of the primetime programs, an increase of four programs
since last year.
- The 30-second commercial
is still the television advertising standard in primetime, accounting
for 57% of all commercial units.
Number of Channels Available
In 2006, the average
home received 104.2 channels, an increase of almost eight channels
since 2005. The percentage of homes receiving 100+ channels rose
from 42% in 2005 to 47% in 2006, with 33% receiving between 60 and
99 channels, down 4% since 2005. Nielsen found that the average
television household in the U.S. receives more than 17 broadcast
TV channels, while 58% of all homes can receive 15 or more, and
36% receive 20 or more.
As the number of channels
available to a household increased, so did the number of channels
tuned, although the percentage of available channels actually viewed
decreased. In 2006, the average household tuned to 15.7 (or 15.1%)
of the 104.2 channels available. This compares to 2000, when the
average home viewed 22.1% of the available channels (13.6 channels
viewed out of 61.4 available channels).
Number
of Channels Available in the Average U.S. Home
| Year |
#
of Channels |
#
of Channels Viewed |
%
of Available Channels Viewed |
2006 |
104.2 |
15.7 |
15.1% |
| 2005 |
96.4 |
15.4 |
16.0% |
2004 |
92.6 |
15.0 |
16.2% |
| 2000 |
61.4 |
13.6 |
22.1% |
1995 |
41.1 |
10.1 |
24.6% |
| 1990 |
33.2 |
n/a |
n/a |
1985 |
18.8 |
n/a |
n/a |
Source:
Nielsen Media Research, National People Meter Sample
Broadcast
Network Programming TrendsEach year, Nielsen Media Research examines
the English language broadcast networks' (ABC, CBS, NBC, FOX, CW,
PAX and MNT) schedules to profile the number of programs, types
of programs (situation comedies, dramas, etc.) and hours in each
schedule.
The total
number of primetime broadcast programs has decreased slightly since
last year. The number of news programs has also declined slightly.
General dramas still dominate the lineups, comprising 50% (67 of
134) of the programs, an increase of four programs since last year.
The number of Live Variety programs has declined since last year,
dropping from 15 in 2005 to 13 in 2006. Situation Comedies have
decreased since last year, dropping from 35 to 28 total programs.
Types
of Primetime Programs on Broadcast Networks
| Program
Type |
#
of Programs 2006-07 Season |
General
Drama |
67 |
| Situation
Comedy |
28 |
Feature
Film |
3 |
| News |
4 |
Other
(i.e. sports events, animation, quiz shows) |
14 |
| Variety |
13 |
Suspense
Mystery |
0 |
| Adventure,
Sci Fi, Western |
5 |
Source:
Nielsen Media Research NOTE: Based on new fall line-ups of regularly
scheduled programs, 25 minutes or longer. CW and MNT included as
of '06. Primetime hours: Mon.-Sat. 8-11pm & Sun. 7-11pm
Trends in
Broadcast Network Commercials
The 30-second
commercial is still the television advertising standard in primetime,
accounting for 57% of all units. The 15-second commercial continues
to be an important component in advertising. The use of the 15-
second commercial has decreased in primetime but increased slightly
in daytime. In 2006, the total number of commercial units decreased
in both primetime and daytime, dropping 2% in primetime and 2% in
daytime. The number of commercial minutes aired also decreased in
daytime but increased in primetime. In primetime, 30-second and
15-second units make up 90% of all commercials. Together, 15s and
30s account for 93% of the total daytime commercials. Fifteen-second
units still account for the largest percentage of daytime commercials
at 50%.
Other Relevant
TV Facts from the Nielsen Study:
- There
are an average of 111.4 million TV homes in the U.S. for the 2006-07
TV season
- The average
U.S. TV home has 2.5 people and 2.8 television sets 28% of U.S.
TV homes have Digital Cable
- 64% of
homes have wired cable hook-ups (down from 68% in 2000) and 23%
have satellite or specialized antenna systems to receive television
signals.
- 82% of
U.S homes have more than one television sets at home
- 84% of
U.S. homes have a DVD player
Source:
The Nielsen Company
|
