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Monday, 7 December, 2009 12:47 PM

Rockin’ for the Hungry earns goal amid shopping rush

PHOTO BY JASON RZUCIDLO / ©AMERICAJR.com

Representatives from Busch's and the Food Gatherers organization.

by Pete Bublitz
petblitz@yahoo.com

 

ANN ARBOR, Mich. -- In front of a busy Busch’s grocery store off Ann Arbor’s Main Street Sunday afternoon, 107.1 FM wrapped up its live broadcast to promote Rockin’ for the Hungry, a drive aimed at providing food to those in need during the holiday season.

Teamed up with the Food Gatherers organization, also based out of Ann Arbor, the radio station closed out a five-day effort that saw its goal of compiling 200 tons of food accomplished midway through that afternoon.

Around 1:05 p.m., station DJs cheered as the right amount of donation needed to reach that goal was dropped into a container. The notable person who helped accomplish the feat was Peggy Tiani, who mentioned that she anticipated contributing to the drive for a week. “I came specifically to drop it off,” she said while walking back to her car. “It’s awesome, I had no idea that they were that high.”

Keeping check of what was brought in was a guitar-shaped meter measuring the amount that was brought in right up to the 200 mark.

In addition to notable 107.1 DJs being on hand, including John Bommarito and Mark Copeland, Food Gatherers also brought together volunteers from linked ventures. One venture from which a number of members volunteered was a local chapter of BNI.

Drew Fitzmorris of BNI was one of several people who contacted FG’s Volunteer Coordinator Eric Marria about setting up event work. From there, Fitzmorris was able to recruit additional BNI members to help out.

The ability to get people and businesses of different fields, according to DJ Bommarito, signified the effort as a “group effort.”

“We raise awareness [about the drive], Busch’s provides the venue,” he said.

One means of insuring donations were $10 gift bags that contained $17 worth of food. The products included in a regular bag, according to the DJs, ranged from a box of cereal to a jar of peanut butter and cans of soup.

At the 107.1 FM table, prizes were laid out that would be awarded depending on the amount of donation dropped in the container. According to Chris Ammel, the station’s program director, smaller items like CDs and water bottles were given for $25 donations.

Other prizes ranged from tickets to live events on the U-M campus, and t-shirts that advertised the station and its DJs.

Summing up the day’s endeavors, Mark Copeland alluded to it as one that deserved to be recorded. “We like to play records and break them.”

For more information, visit the Food Gatherers website or Ann Arbor's 107one online.

 

PHOTO BY JASON RZUCIDLO / ©AMERICAJR.com

John Bommarito did a LIVE broadcast from 11 a.m. to 1 p.m. inside Busch's in Livonia, Mich.

 

PHOTO BY JASON RZUCIDLO / ©AMERICAJR.com

Bommarito interviews a representative from the Food Gatherers organization.

 

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