AMERICAJR NETWORK :: COACH'S CORNER PRO SHOP :: SAND CREEK RECORDS :: LIFE MADE EASY

:: DETROIT, MICHIGAN USA << >> LIVE STOCK TICKER :: MESSAGE BOARDS ::
 
 
 
 
 
 
 
 

COPYRIGHT

© 2014 AmericaJR.com.
All Rights Reserved.

Unauthorized duplication or use of Text, Photos, Videos, Site Template, Graphics and or Site Design is Prohibited by Federal and International laws. See our Notice/Disclaimer and Privacy Policy.
 

AMERICAJR EMAIL

Email Login
Password
New users
sign up!

Detroit's Only FREE E-mail Provider

 
Find a Job
Keywords:
Location:
Job category:
 

SPONSOR

 
 

<< News >>

Local News / Automotive

Saturday, 23 August, 2014 9:13 AM

SAA launches U-M chapter with "A Look Ahead to 2015"

Graphic credit: SAA

 

by Pete Bublitz
petblitz@yahoo.com

 

 

|

ANN ARBOR, Mich. -- Within the Hutchins Building on Ann Arbor’s University of Michigan campus Tuesday night, a gathering of auto industry insiders overheard the recaps and anticipations of three auto expert representatives heading into 2015. Hosted by the Ross Auto Club and the Society of Automotive Analysts’ Young Professionals Network, the 7 p.m. presentation kick off was overseen by Michelle Krebs, Director of Auto Relations at AutoTrader and U-M’s Tyler Finnegan.

The addresses began with Mark Strand of AutoTrader, who detailed the recent strengthening of the market. “Really strong sales the last couples have brought us back to trend. [The] unemployment rate has dropped,” implied, guiding the audience through with a supportive slideshow that would be matched by the following two speakers. “In my opinion, the big story here though is easy credit. So if you’re in the market for a car and have wealth, this is a good thing. Vehicles are at an all-time average high in age.” It’s an optimistic run-through balanced by Strand’s reminder that another recession is due to occur, the only question is when.

Next to speak was Alec Gutierrez of Kelely Blue Book, who shared anticipation of growing sales. “As we’ve seen the market recover, we expect car sales to level. 2015 will mark the 6th consecutive year of growth.” From there, he detailed the dimension of such impact.

“One thing I wanna point out is there are complete sales and sales volume. Next year we’re on pace for 14 million sales. It seems to me the manufacturers are finding success in stretching their brands. Jeep’s found a lot of success catering to the main brand. Subaru found themselves with a lot more excitement. For the most part, there hasn’t been much of an impact. Sales are still solid... A look [at] consumers shows a confidence improvement because of GM’s recalls... Over the last several years, the average was 32,000… The shift has been from compact cars to trucks, SUVS, vans. We are seeing spend increase in a targeted fashion.”

Finally, Dave Sullivan stepped up to address the market in China and display models expected to attract high interest. “Our prediction for 2015 is $16.6 million.”

Among the questions asked in the closing session was the following: Which OEMs are the best and worst prepared for a crisis?

Gutierrez replied straightforwardly. “In terms of an automaker who’s poised to get through another downturn, the answer is a Honda or Toyota. I don’t want perpetuate the stereotype that they they’re more efficient, but…”

As for Sullivan, “I’m gonna say Honda first, because they depend heavily on retail. If you wanna talk about smaller ones, Subaru. That’s a cult following. That’s a brand that’s grown a lot and weathered the storm.”

Also asked: How do you see the role of the dealership evolving?

Again, it was Gutierrez who was observational of the customer relation environment: “We know that consumers more and more are depending on us. Speaking as millennial myself, I think they’ll depend on transparency before heading to the (dealer).”

The 2015 SAA Automotive Outlook Conference will return to Cobo Center on Sunday, Jan. 11. The topic will be "Examining the Thriving and Evolving Luxury Vehicle Market." Tickets are $495 for SAA members, $595 for non-members, $595 for SAA members with renewal, $125 for student members, $60 for other students and a table of 8 for $2,495.

For more information or to purchase tickets to future Society of Automotive Analysts (SAA) events, visit www.saaautoleaders.org.

 

 

Graphic credit: Ross Auto Club

The event was held in conjunction with the Ross Auto Club at the University of Michigan.

 

 

Bookmark  

 

 

>> Bookmark This Site Now! <<

 

 

 

BACK TO THE AMERICAJR ONLINE HOMEPAGE

Copyright © 2014 AmericaJR.com. All Rights Reserved.
Unauthorized duplication or use of Text, Photos, Videos, Site Template, Graphics and or Site Design is Prohibited by Federal and International laws. See our Notice/Disclaimer.

AMERICAJR NETWORK :: COACH'S CORNER PRO SHOP :: SAND CREEK RECORDS :: LIFE MADE EASY